Over the past few years, the art of guest posting has been misused somewhat. Guest content has declined for a number of reasons, from writers offering unoriginal insights to people over doing self-promotion and compromising quality, audience fit and value in the process. Contrary to popular belief, however, publishing content on a guest basis is not dead, and there are plenty of reputable places to share your insights and inadvertently market your products or services.
Here we reveal the top 10 places to publish content and promote your business to the people that matter the most – new and existing customers.
Brimming full of businesses and industry influencers, LinkedIn is the perfect portal to push your business interests. Thanks to the introduction of self-publishing platform Pulse you can increase trust, reach a wider audience and build reputation through your content too.
SlideShare is often overlooked by businesses of all sizes but with its status as one of the top 200 most popular sites in the world, more and more companies are recognising its value as a content marketing resource. All you have to do is create a presentation – use old faithful PowerPoint, or alternatively Keynote or Google Presentations, to do just that – and upload to SlideShare, it’s that simple.
Medium is slowly being acknowledged as a great platform for businesses to share their expertise too. Every day thousands of new users read, write and interact through Medium so why not share your story and gain some content marketing brownie points in the same breath!
The question-answer community is always extremely active so why not put your expertise to good use and answer a query about your industry? You may have to keep your answers briefer than producing a full-on blog however.
Guest post the traditional way by targeting other blogs within your industry. Despite the dwindling reputation of guest posting many reputable sites still offer opportunities to credible contributors. By approaching blogs within your niche you could gain a regular spot to expose yourself and your business to a whole new audience.
Reach out to key contacts at industry-specific publications, build relationships and writing opportunities will almost certainly follow. Read our tips for press release writing and see your name in lights sooner than you think.
With Reddit, you can reuse content published on LinkedIn Pulse and other platforms mentioned in our rundown but try to keep the content published on your own blog completely unique. Each subreddit has its own set of rules, so make sure you understand what they are and post your content in accordance with these to avoid down-voting or worse, profile blocking.
The usual social suspects
Don’t forget that the social media platforms you hold dear are the perfect places to promote and publish content. Whether you are sharing a link to your latest on-site blog or sending an update, publishing content here will enhance engagement, drive traffic and build followers. Think Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, the list goes on…
Want access to more useful tools to distribute content? Read this blog post to get started.
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