Blogging is a very powerful and cost-effective marketing tactic that can be used to promote your business online. Sadly, there are still many small (and large) business owners that are reluctant to start blogging for many different reasons, however, they may just be missing out on a great opportunity. And here’s why…
Blogging consistently produces fresh content, which Google loves.
When Google views your website’s pages, it looks for new content it can crawl. Once your website has been reviewed, Google will rank and place it in search engine results relevant to the content’s description. After Google has crawled your website and its pages for the first time, it will not return to your website unless it is alerted by fresh content being published on your site.
Since the majority of your website’s pages typically don’t need updating that regularly, there will likely be few times you can alert Google with fresh content to crawl. Unless you have a blog that is…
For this reason alone, a blog can become a critical component to better SEO rankings. The more new and interesting information you publish on your site, the more times Google will need to crawl and review your website and rank your web pages.
You can establish yourself as an industry expert
Your blog posts can demonstrate your expertise in a specific subject area by sharing high-quality and relevant information with your readers. By keeping your blog updated with relevant information, you can show your readers how educated you are within your industry, and in time you and your blog will become a trusted source of information.
It gives your brand a voice
Every brand has a voice and writing regular blog posts is a great way of representing that voice. By doing so, it allows your readers to get a feel for your brand and what you stand for; making your business more real and personable.
By showing a human side to your business, you can earn your customers’ trust, not forgetting that a blog is also a helpful and relatively inexpensive way to promote new products or services.
Attracts more website traffic that can generate leads
Every time you post a new blog on your website, it alerts Google that there is something new to crawl; adding another indexed page to your site, equalling greater opportunity for you to appear in search results.
A regularly updated blog means that the same person might visit your website multiple times a week to view new posts. By starting a blog for your business, you can drive more traffic to your website and potentially get more leads.
They are inexpensive and only cost your time
Compared to traditional media advertising, blogs are very inexpensive to operate, in a way, blogging is free advertising and the only thing that it costs, is your time.
From increasing your website’s SEO to getting more leads with minimal effort and expense, this really is an opportunity that shouldn’t be missed!
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