The Marketing Changes to Expect in 2018

2018 is almost upon us, and with the start of a new year comes a host of new trends and changes - some welcome, some not so welcome – in the marketing world. Whether you are handling your own marketing activities in-house or outsourcing to an agency like us, embracing all that’s shiny and new [...]

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Avatar for administrator administrator 1st December 2017 0 Comments

Instagram Marketing Tips for Small Businesses

A favourite with celebrities and social media high risers, Instagram has built an enviable reputation since its launch back in 2010. After securing second prize for the Best Mobile App in its first year of trading and with its CEO and founder being featured on lists like ‘The 100 Most Creative People in Business’ and [...]

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Avatar for administrator administrator 28th November 2017 0 Comments

It is time to act on your Christmas Marketing!

Christmas is coming! It's not too late to get your Christmas marketing campaigns in order!   Christmas is coming and soon you’ll be busy with events, from festive networking lunches to the annual Christmas party! But how about your business? Is your marketing ready for the season? Christmas is an ideal time to contact former clients, thank existing clients and business [...]

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Avatar for administrator administrator 9th November 2017 0 Comments

Top Tips for Effective Website Copywriting

Whether you are a traditional, bricks and mortar business or a brand predominantly based online, your website can be your own personal portal to an extended range of potential customers and an even healthier bottom line. Whilst, during the web design and development process, much emphasis is put on creating a platform that is functional, [...]

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Avatar for administrator administrator 7th November 2017 0 Comments

The Call to Action Tips that Could Transform Your Business

As consumers, we’re a fickle bunch, and when it comes to shopping for goods or services only being prompted to act through various tactics has been proven to drive conversions. One of the easiest ways to turn browsers into customers and get these individuals to the checkout is to include calls to action throughout your [...]

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Avatar for administrator administrator 6th November 2017 0 Comments

Does Direct Mail Still Work?

In today’s fast paced, net obsessed world, it’s all too easy to assume that the traditional marketing practices that we have called upon for years, like direct mail, are dead and buried. The latest direct mail statistics however speak for themselves, and show this classic marketing approach as an engaging and effective promotional route for [...]

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Avatar for administrator administrator 24th October 2017 0 Comments

How to Generate Repeat Business and Brand Loyalty

If you didn’t know already repeat business and building brand loyalty is where it’s at, and it’s not just within large corporations where customer retention is a huge deal. Repeat customers are responsible for generating half of the revenue of 61% of small to medium sized businesses. After the initial purchase, repeat customers are increasingly [...]

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Avatar for administrator administrator 19th October 2017 0 Comments

What to Do When Your Marketing Isn’t Working

With the average marketing plan covering all aspects of lead generation, including advertising, sales, promotions and public relations, a failing strategy can make or break the success of your wider business model. The majority of businesses, regardless of their size or niche, rely on successful marketing to get their brand name, and the products or [...]

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Avatar for administrator administrator 18th October 2017 0 Comments

How to Prepare a Marketing Plan Like a Pro

Marketing is a funny old thing, as well as taking into account the industry insights and behaviour of consumers, you have to incorporate both emerging and steadfast tactics to develop something successful. There are countless opportunities up for grabs with an effective marketing strategy in tow, and as the saying goes “planning makes perfect” but [...]

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Avatar for administrator administrator 15th October 2017 0 Comments

The Marketing Technology Trends You Need to Know About – NOW!

Marketing and advertising strategies are constantly evolving, and in a world where web rules, what’s relevant one day may not be as effective or influential the next. Today it all comes down to the technology, meaning you not only have to be a marketing expert to handle your business’ promotional activities, you have to be [...]

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Avatar for administrator administrator 18th September 2017 0 Comments