With 92% of the UK population internet users, online sales have dominated and continue to dominate the retail market. According to research conducted by Capgemini and IMRG, the value of online sales hit £133 billion last year, which is a 16% increase on online retail sales in 2015. Team this with increasing mobile sales, and […]

With a recent post on Imgur charting the logo evolution of some of the world’s best known brands, it’s obvious that embracing change when it comes to branding isn’t the ‘nail in the coffin’ that it’s often made out to be. If done correctly, changes in branding are good for both company and consumer, strengthening […]

Your customers are more than just important to you, they’re the lifeblood of your business and without their loyal custom, the majority of companies would quickly fall into the abyss. With so many competitors and an increasingly savvy bunch of consumers, holding onto customers and finding new ones isn’t as easy as it used to […]

Emails are wonderful things, if created correctly, they are a direct route to the customers that you are looking to engage with, inspire and, in short, sell your products or services to. But all too often, the term ‘email marketing’ is closely followed by the dreaded word ‘SPAM’. Whatever your business size or market, as […]

Christmas is coming! It’s not too late to get your Christmas marketing campaigns in order! Christmas is coming and soon you’ll be busy with events, from festive networking lunches to the annual Christmas party! But how about your business? Is your marketing ready for the season? Christmas is an ideal time to contact former clients, thank existing clients and business partners […]

Whether you are a traditional, bricks and mortar business or a brand predominantly based online, your website can be your own personal portal to an extended range of potential customers and an even healthier bottom line. Whilst, during the web design and development process, much emphasis is put on creating a platform that is functional, […]

As consumers, we’re a fickle bunch, and when it comes to shopping for goods or services only being prompted to act through various tactics has been proven to drive conversions. One of the easiest ways to turn browsers into customers and get these individuals to the checkout is to include calls to action throughout your […]

In today’s fast paced, net obsessed world, it’s all too easy to assume that the traditional marketing practices that we have called upon for years, like direct mail, are dead and buried. The latest direct mail statistics however speak for themselves, and show this classic marketing approach as an engaging and effective promotional route for […]

If you didn’t know already repeat business and building brand loyalty is where it’s at, and it’s not just within large corporations where customer retention is a huge deal. Repeat customers are responsible for generating half of the revenue of 61% of small to medium sized businesses. After the initial purchase, repeat customers are increasingly […]

With the average marketing plan covering all aspects of lead generation, including advertising, sales, promotions and public relations, a failing strategy can make or break the success of your wider business model. The majority of businesses, regardless of their size or niche, rely on successful marketing to get their brand name, and the products or […]