Category Archives: Business advice

Text DO S AND DONTS typed on retro typewriter

The Dos and Don’ts of Email Marketing

Email marketing offers a direct route into people’s inboxes, that is if you can avoid those dreaded spam filters. After reporting that email…
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Planning Your First Marketing Campaign – Top Tips from the Experts

Wherever your strategy takes you and whichever tactics you choose to explore, marketing your products, services or wider brand unlocks an array of…
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Loyalty

Increase Customer Loyalty Online in 5 Easy Steps

Repeat business is certainly where it’s at – we recently explored that very topic in this blog post. 61% of small to medium…
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Default Ad-Blocker Launched – Even Google Hates Adverts!

We’ve all been the victim of an annoying full-page or auto-playing video ad that just won’t go away, but thanks to Google’s latest…
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The Social Network Rundown 2018 – What’s the Smartest Route for Your Business? (Part 2)

We may have covered the joys of Facebook, Snapchat and Instagram in the first instalment of our social network rundown, but there are…
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Luck Is Not A Strategy

Developing a Marketing Strategy That Really Works

In business, strategy is everything, we all know that. But when it comes to marketing, so many still take a ‘suck it and…
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How to Create a Smooth Customer Journey

Known as customer experience mapping, customer journey optimisation is essential both online and off. Offline whilst a walk through your store will often…
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How to Choose the Right Keywords for SEO Success

Whatever new marketing changes 2018 brings, one thing is always certain in the online world, keywords work. The right keywords have the power…
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How to Make Your Marketing as Cost Effective as Possible

Not everyone has the big marketing budgets that global brands have, yet the benefits of marketing should be embraced by all. There are…
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Facebook Advertising – the New Features You Need to Know About

Despite recent news that Facebook traffic is down to just 50 million hours per day, we say ‘just’ as this represents a significant…
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