Category Archives: Business advice

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Top Tips for Effective Website Copywriting

Whether you are a traditional, bricks and mortar business or a brand predominantly based online, your website can be your own personal portal…
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The Call to Action Tips that Could Transform Your Business

As consumers, we’re a fickle bunch, and when it comes to shopping for goods or services only being prompted to act through various…
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Does Direct Mail Still Work?

In today’s fast paced, net obsessed world, it’s all too easy to assume that the traditional marketing practices that we have called upon…
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How to Generate Repeat Business and Brand Loyalty

If you didn’t know already repeat business and building brand loyalty is where it’s at, and it’s not just within large corporations where…
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What to Do When Your Marketing Isn’t Working

With the average marketing plan covering all aspects of lead generation, including advertising, sales, promotions and public relations, a failing strategy can make…
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A marketing plan

How to Prepare a Marketing Plan Like a Pro

Marketing is a funny old thing, as well as taking into account the industry insights and behaviour of consumers, you have to incorporate…
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Citrus Fruits, but a there is a red one which stands out

7 Ways to Make Your Emails Stand Out

Whether you’re lead generating or lead nurturing, email marketing offers an advantageous route into people’s homes and workplaces. Both B2C and B2B businesses…
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GDPR: How Will It Affect Your Direct Marketing Campaigns?

Over the past few weeks we’ve pushed the subject of the General Data Protection Regulation (GDPR) no end. Whilst you may be thinking…
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Is Outsourced Marketing the Next Step for Your Business?

It’s a fact – no one knows your business better than you! But with 90% of start-ups still failing to make the grade…
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Forget Lead Generation, It’s All About ‘Lead Nurturing’

There are literally countless articles littering the web showcasing the latest lead generation tips for businesses big and small. Whilst lead generation is…
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