Whatever your industry sector or company size, leads are what makes your business world go round. With Brexit on the horizon and economic uncertainty expected to follow (we know, it’s all very depressing), many businesses are revisiting their lead generation strategies and refocusing their sales efforts as a matter of urgency. Whilst many lead generation approaches take time, effort and, in many cases, a bit of cash, there are a variety of strategies that can be put into practice to make lead generation a little speedier.
Take a look at just some of the tried and tested options we’ve used with our own clients to get lead generation off to a great start.
In most cases, a business’ blog roll is rather unloved but with a bit of tender loving care, your blog can become a quick route to generating the leads your company needs. Blogging takes time, or if you’re short on that, there are plenty of specialists (ourselves included) who can take the management of your blog and its contents off your hands.
A well-populated blog says one thing to new and existing customers “we know what we’re talking about”, so put your expertise forward on a regular basis, exploring the subject matter that is important to your target audience. As well as making your mark in regards to evergreen topics and topical pieces, you can even add value by sharing promotional bits and bobs. Whatever it is you’re talking about however, don’t forget to optimise for maximum lead generation by adding a strong call to action.
For B2B companies in particular, attending networking events, conferences and other business gatherings can provide direct access to the individuals you are looking to target with your products or services. Whilst a lot can be said for involvement in online lead generation, nothing compares to a bit of action in the real world. Networking events can provide countless leads and valuable contacts, giving you the opportunity to expand your reach, gain referrals and build your brand, and those profit margins!
With 82% of Twitter users watching video, 45% of Facebook and YouTube users watching one hour or more each week, and more than 500 million hours of video watched on YouTube every single day, it’s no wonder an increasing number of online marketers and businesses are realising the power of video content.
Video marketing is an excellent way to engage customers and promote your business, and if the video you upload happens to go viral, you can drive traffic to your website and embrace all the profits it brings in a relatively short space of time. Investing in video production is a nice idea that is often put on the back burner for small to medium sized companies, but with the right concept, well timed promotion and great production you can generate leads as well as build brand loyalty.
The strategies above are just a few of the tools that can be used for quick lead generation. Social media marketing, eBooks, newsletters, infographics, webinars, clear and consistent branding, and media coverage offer more avenues to explore.
Need help delving deeper into your lead generation strategies? Get in touch today, or share this post with someone who you think might need a bit of a nudge in the right direction.
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