Google now discounts all reciprocal links

postthumb-2

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links.

The concept of reciprocal linking defies Google’s original intention with the algorithm. Quality content should attract links. The exchange of links is nothing more than a mutual agreement to unjustifiably promote others’ content with the end goal of promoting your own. Google doesn’t particularly like this (see Link Schemes).

Some even claim that Google is now able to identify three-way linking schemes (i.e. website A links to website B, who links to website C, who links back to A). Whether this is true or not is hard to say. One thing is for certain though: inbound linking strategies should NOT be centered around reciprocal linking. This manufactured form of link creation is not well-received and is ultimately a waste of time. Instead, focus on creating unique, high-quality content in a given niche. The links will ensue.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

Based in Northamptonshire, we offer professional Design, Development & Marketing services that help businesses increase their competitive edge, foster growth into new markets and overcome business challenges. Work with the experts at Square Media! 

Subscribe to our newsletter!

Fields marked with an * are required

Drupal, WordPress, or Joomla – Which Platform is Best?

If you’re planning to create a website, odds are you’ll choose a CMS (content management system).…
Read Article

NEW: The Square Media Show Reel

Welcome to our new Video Showreel! We've spent some time lovingly pulling together some of our…
Read Article

SEO Isn’t Dead, Just Modified

I know in recent posts I’ve made some not-so-positive comments about Search Engine Optimisation (SEO) and why…
Read Article

Just How Important is Visual Marketing in 2017?

With its busy melting pot of conflict, it’s hardly a surprise that inbound marketers are putting…
Read Article

Our Stories

View all testimonials
Fields marked with an * are required

(optional)

(optional)

Please, let us know the best time to contact you by phone (if provided).

I'd like to be kept up to date!