How to Use Social Media Marketing for Lead Generation

When someone mentions social media, lead generation probably isn’t the first thing that comes to mind however, your social media platforms could become an invaluable resource for generating leads if used in the right way.

Make sure you’re on the right channel

First and foremost – you need to know your target audience and to which social platform they flock. One of the worst moves you can make is attempting to generate leads on the wrong social media channel. Conduct an analysis to determine the demographics and psychographics of your social audience in order to help you establish which social channels will be most effective.

Run competitions

There’s no denying that everyone loves a freebie, so consider hosting a competition via your social media channels to initiate organic content. Hosting a giveaway is a great way for users to share your content, and by linking your content through to a submission form or landing page you’ll have the opportunity to capture the contact details of each entrant.

Ensure you are aware of and adhere to the ever-changing social media rules and regulations that vary with each platform.

Use paid social media advertising

With social media networks constantly evolving and now offering the ability to target highly specific audiences with paid ads, there’s no better time to start using them to generate leads for your business.  By using paid ads, not only will you increase your visibility, but you can specifically target audiences based on the demographics, location, and interests that best suit your target market.

Use gated content

Gated content is any form of content on your website that can only be accessed by visitors once they have provided some form of contact information; usually an email address. If the content is valuable enough, enticed users will be willing to hand over their information in exchange for entry to your blog post, webinar or video content.

It’s easy to fall into the habit of gating all content that you post, but don’t! Create a balance of gated and non-gated content to optimize clicks.

Need a dedicated social media marketer to take care of everything for you? From profile setup and strategizing to content creation, scheduling and reporting, we’ve got you covered. Get in touch today.

Square Media is Northamptonshire’s premiere Web Design & Marketing Agency experienced in developing effective content and marketing strategies for forward-thinking companies in the local area. Our team of specialists consistently deliver outstanding results working in a variety of areas such as Search Engine Optimisation, Social Media Marketing Consultancy, Pay Per Click (PPC) and AdWords Management amongst a wide range of other services.