Square Media Solutions | - Feed https://squaremedia.solutions Design, Development, Marketing | Kettering, Corby & Wellingborough https://wordpress.org/?v=4.9.7 Thu, 05 Jul 2018 14:37:09 +0000 https://squaremedia.solutions/were-hiring-join-our-awesome-team/ We’re hiring… Join our awesome team! https://squaremedia.solutions/were-hiring-join-our-awesome-team/

We are seeking another Digital Marketing Executive to join our small but growing team. Working with the team, our network of contractors and freelancers, alongside the Managing Director, you will be responsible for working with a wide range of clients in varying industries to develop and carry out their marketing strategy. Ideally, you will have some experience, although our main requirement is an interest in and enthusiasm for Digital Marketing; Websites, Social Media, Pay Per Click, SEO, Email Marketing (among other areas… An interest in learning is a must!)…

Package: Negotiable. Generous Commission & Bonus offered. Your salary will be reviewed at the end of your probationary period.

The day-to-day

Typically, you will:

  • Develop and manage digital marketing campaigns for our clients
  • Manage a social media strategy
  • Manage and maintain clients websites
  • Write and optimise content for the website and social networking accounts such as Facebook and Twitter
  • Track and analyse website traffic flow and provide regular internal & client reports
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
  • Continually work on the Search Engine Optimisation of clients website.
  • Fix any errors or bugs in online content
  • Edit and post videos, podcasts and audio content to online sites
  • Arrange webinars and webcasts
  • Create online banner adverts and pay per click (PPC) ad management
  • Write copy for email marketing campaigns
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
  • Work on printed material to supplement online products
  • Attend product launches and networking events

Key skills

  • Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job
  • Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
  • Video editing skills: Website and social media content will not just be text but frequently visual as well
  • Web development skills: A digital marketing executive is not a software or web developer, but you will need some basic knowledge of HTML/JavaScript, good knowledge of search engine optimisation and advanced Word and Powerpoint skills. Experience with Adobe Creative Suite applications is also preferred.
  • Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines.
  • Communication: You will be a part of a young and (busy) dynamic office… Communication is essential!

Interested? We want to hear from you! Drop an email to hireme@squaremedia.solutions and tell us why we should hire you! (You should include one of those boring CV things too, please).

Wed, 04 Jul 2018 11:38:10 +0000 https://squaremedia.solutions/how-often-should-i-publish-blog-posts/ How Often Should I Publish Blog Posts? https://squaremedia.solutions/how-often-should-i-publish-blog-posts/

Life does indeed get in the way when it comes to doing those little extras to our company websites, and it appears that the humble on-site blog is the first area to suffer. With recent research revealing that businesses who updated their on-site blog on a regular basis received 67% more leads than those that didn’t, it certainly pays to get creative. There are so many reasons to show your blog roll some love. A regularly updated blog has the power to provide invaluable information (particularly when it comes to showcasing your products, services and wider brand story). Blogging has also been proven to drive more traffic, increase customer loyalty, and attract new customers as well as nurture leads with old ones.

Blogging can have a knock on effect with other aspects of your marketing strategy. The blogs you publish not only support activities like email marketing, helping emails standout through links to valuable and original content, what you post can help better optimise your website. In addition to boosting keywords and terms site-wide, updating your blog builds more links to your website – 97% more to be exact! Keeping your blog roll updated however is no easy feat. Blogging for maximum engagement is more than just finding the time to write and pinpointing the perfect topic to share your wisdom on. Repeating this creative process on a regular basis is vital, but how often should you publish blogs to reap the rewards described above?

It may be more than you think

Whilst the one blog per week frequency provides the right balance for the busiest business owners, benchmark data from HubSpot revealed that the magic number is a lot more than the 4 to 5 posts a month generated by most. Their data revealed that companies who post 16 or more blogs per month received 3.5 times more traffic than those publishing between 0 and 4 posts during the same period.

One rule doesn’t fit all

The more you post the bigger the benefits, just ask the biggest blog in the world, Huffington Post, who at last count were publishing a blog every 58 seconds. Whilst the HubSpot findings offer a great benchmark to aim for, we understand that publishing 16 times or more a month may not be in the remit of most companies, particularly those just starting out or looking to keep a handle on marketing budgets.

There are a variety of factors to consider when determining which is the right, most manageable and most effective blogging frequency for you. Considering your business goals for instance is the route to a savvy content strategy. By determining your business objectives and audience needs, you can produce relevant content that interests and converts as well as improves the user experience offered by your company.

It’s not just frequency that matters

The frequency of your blog post publishing is a defining factor but there are other qualities that will make your blog posting efforts as successful as possible. Writing amazing content that is relevant, informative and valuable is vital, whilst blogging off-site via well-respected third party websites is also important. Content can be shared in more ways than you think – just look at some of the tools you can use to distribute your content – so don’t limit your posting.

Got lots of content already published on your blog roll? These days it’s all about content repurposing. Breathe new life into old words by repurposing your old content.

Tue, 26 Jun 2018 12:59:07 +0000 https://squaremedia.solutions/how-to-measure-email-marketing-success/ How to Measure Email Marketing Success https://squaremedia.solutions/how-to-measure-email-marketing-success/

Despite the GDPR deadline being officially up, even with all its new rules and regulations, email marketing remains one of the best and most effective ways to spread the word about the products or services that are dear to your business’ heart. As well as providing a simple route to reach new mobile and desktop customers, email marketing gives you all you need to keep existing customers informed driving online and in-store sales from every angle. A relatively inexpensive marketing tactic, email marketing can be fully customised and integrated with other marketing strategies to fulfil some pretty essential business growth aims. Crafting the perfect email marketing content, however, isn’t just where it’s at…

Email marketing may be the third most influential source of information in the B2B world and an equally effective tool for businesses looking to touch base with consumers, yet without the right optimisation, your emails are likely to fall on deaf ears. The secret to great email marketing is tracking and measuring the success of campaigns so future efforts can be adapted with maximum engagement in mind. Here we take a closer look at how email marketing success can be measured and the data garnered used to make your campaigns more effective than ever.

Know what to analyse

There’s tons of jargon out there, particularly when it comes to metrics, Key Performance Indicators (KPIs) and analytics, which makes knowing what to measure in the first place rather perplexing. Below are the key email metrics marketers and businesses alike should be measuring to gauge the effectiveness of their email marketing efforts:

  • Click through rate – the percentage of recipients who clicked on the links included in your email
  • Conversion rate – the percentage of recipients who not only clicked a link but completed an action (i.e. submitted a form for further information or bought a product)
  • Bounce rate – the number of emails that were not successfully delivered. This is usually displayed as a percentage
  • List growth rate – how quickly and by how many subscribers your email list is growing by
  • Email forwarding rate – the number of recipients that shared or forwarded your email
  • Return on Investment (ROI) – the overall ROI from your email campaigns minus the total spend on executing email marketing tasks.

The number of email users across the globe is predicted to rise to 2.9 billion by 2019 according to Statista, which makes brushing up on your knowledge of metrics and KPIs important.

Link your emails to your website

Without data from your website, the effectiveness of your email marketing efforts in regards to lead generation and lead nurturing simply cannot be measured. Connecting your email data with data gathered through your website is therefore essential and can be used to more precisely measure the bounce rate and revenue generated per email.

Use the right tracking tools

There are tools for everything these days from making social media more manageable to distributing content so you won’t be surprised to hear that there are tools that make tracking and measuring the performance of your email marketing quick and easy. Marketing platforms like MailChimp and Campaign Monitor have these email insights and reporting capabilities built in for ultimate ease, so don’t be afraid to use them to gain an even better insight into the worlds of your subscribers.

Need a little help to ensure your email marketing efforts capture the attention of your audience? You’re in the right place, get in touch with our team today to discuss your requirements.

Mon, 18 Jun 2018 08:36:11 +0000 https://squaremedia.solutions/what-makes-our-seo-approach-different/ What makes our SEO approach different? https://squaremedia.solutions/what-makes-our-seo-approach-different/

A question we are often asked…. What exactly makes us different to our competitors? To this, the answer is surprisingly simple. We’re transparent, we’re honest, and we’re results driven.

Unlike most digital marketing agencies, we are focused on maximizing the delivery of growth that each of our clients go through as a direct result of the work that we do for them. We don’t look for services that we can simply upsell regardless of the benefit for the client – we make honest recommendations based on what we think our clients should be doing. With our teams combined experience, we have a lot of knowledge and expertise in a large range of industries that can be easily applied to other clients and even in other similar industries.

For example, Jon Perry – one of our digital marketing executives – has worked for both Agencies and as an internal Digital Marketing Manager within other businesses, such as in the construction / tool hire industry (a multi-million-pound company). Prior to joining Square Media, he had played a large role in doubling their online revenue in a 12-month period purely through search engine optimisation.

When it comes to Search Engine Optimisation, strategies can vary massively depending on the industry that you’re trying to gain more visibility in. Some methods work better for one industry than they do for another, and this is one hurdle that most agencies don’t seem to be able to get past.

There’s a process of constant analysis and brainstorming that needs to take place to effectively market a business online, and SEO is no different… Figuring out which methods yield the most return-on-investment are vital to creating and delivering an effective marketing campaign.

Where some agencies look only at technical things such as Meta Information and Sitemaps as some of the only things that should be optimized for SEO, we take a different approach; we look at everything! Meta Information & Sitemaps are of course part of the core SEO strategy and should be looked over every few months to include newly targeted keywords, but there are plenty of other areas of your Digital Presence that should be considered. Google MyBusiness posts, AMP technology, different kinds of Schema Markup, building genuine backlink profiles, content promotion, blogging, outreach, public relations etc. etc. etc…. All these things are vital to pulling through more traffic to your website and most agencies don’t even do them!

Our biggest USP is our transparency. We have no need to lie to our clients or manipulate data on reports. We offer free marketing consultancy to all of our SEO / digital marketing clients and keeping them up to date with any new marketing methods & platforms, for example; changes to Google’s algorithms and the release of new tools that are constantly being created by large publishers (like Google). As a forward thinking and adaptive company, we work together with our clients to constantly enhance their digital marketing efforts; taking their Digital Presence further and adapting in the fastest changing community in the world (The Internet).

If you’re looking to start pushing your business more online, whether it be through Search Engine Optimisation or another one of our many services that we offer – simply get in touch and we’d be happy to help!

Wed, 13 Jun 2018 11:29:05 +0000 https://squaremedia.solutions/10-places-to-publish-content-other-than-your-website/ 10 Places to Publish Content Other Than Your Website https://squaremedia.solutions/10-places-to-publish-content-other-than-your-website/

Over the past few years, the art of guest posting has been misused somewhat. Guest content has declined for a number of reasons, from writers offering unoriginal insights to people over doing self-promotion and compromising quality, audience fit and value in the process. Contrary to popular belief, however, publishing content on a guest basis is not dead, and there are plenty of reputable places to share your insights and inadvertently market your products or services.

Here we reveal the top 10 places to publish content and promote your business to the people that matter the most – new and existing customers.

  1. LinkedIn Pulse

Brimming full of businesses and industry influencers, LinkedIn is the perfect portal to push your business interests. Thanks to the introduction of self-publishing platform Pulse you can increase trust, reach a wider audience and build reputation through your content too.

  1. SlideShare

SlideShare is often overlooked by businesses of all sizes but with its status as one of the top 200 most popular sites in the world, more and more companies are recognising its value as a content marketing resource. All you have to do is create a presentation – use old faithful PowerPoint, or alternatively Keynote or Google Presentations, to do just that – and upload to SlideShare, it’s that simple.

  1. YouTube

Reuse the SlideShare presentation you created in the last step or produce a brand new video to make the most of YouTube as part of your business boosting content strategy.

  1. wikiHow

The ultimate how-to guide resource, wikiHow provides a content marketing opportunity that not only trades on your expertise but ensures exposure with the audience you are looking to target.

  1. Medium

Medium is slowly being acknowledged as a great platform for businesses to share their expertise too. Every day thousands of new users read, write and interact through Medium so why not share your story and gain some content marketing brownie points in the same breath!

  1. Quora & Yahoo Answers

The question-answer community is always extremely active so why not put your expertise to good use and answer a query about your industry? You may have to keep your answers briefer than producing a full-on blog however.

  1. Other blogs

Guest post the traditional way by targeting other blogs within your industry. Despite the dwindling reputation of guest posting many reputable sites still offer opportunities to credible contributors. By approaching blogs within your niche you could gain a regular spot to expose yourself and your business to a whole new audience.

  1. Print publications

Reach out to key contacts at industry-specific publications, build relationships and writing opportunities will almost certainly follow. Read our tips for press release writing and see your name in lights sooner than you think.

  1. Reddit

With Reddit, you can reuse content published on LinkedIn Pulse and other platforms mentioned in our rundown but try to keep the content published on your own blog completely unique. Each subreddit has its own set of rules, so make sure you understand what they are and post your content in accordance with these to avoid down-voting or worse, profile blocking.

  1. The usual social suspects

Don’t forget that the social media platforms you hold dear are the perfect places to promote and publish content. Whether you are sharing a link to your latest on-site blog or sending an update, publishing content here will enhance engagement, drive traffic and build followers. Think Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, the list goes on…

Want access to more useful tools to distribute content? Read this blog post to get started.

Wed, 06 Jun 2018 12:23:48 +0000 https://squaremedia.solutions/is-link-building-dead-buried/ Is Link Building Dead & Buried? https://squaremedia.solutions/is-link-building-dead-buried/

The world of search engine optimisation (SEO) has evolved dramatically since link building practices and black hat techniques were at the height of popularity. In fact, the SEO scene is changing so much on a continuous basis that the net is filled with helpful guides about which SEO trends to use NOW and what tactics to ditch to garner the most effective solutions for your business. Link building is one area that has been chopped and changed more than any other in the SEO world, and for good reason. In their quest for better usability and value, the likes of Google and other search engines have grown to favour more natural links – just look at Matt Cutts’ 2009 blog post on the very subject – instead of the non-natural links generally generated through link building. Contrary to popular belief however link building is not dead, nor buried, just changed…

Google needs links and so do users. Links are in fact the cornerstone of presenting the most valuable and relevant information we find online to the people who need it. The online world simply can’t be link-less or SEO-less, how will browsers find the best and most revered content that answers their questions? The way the businesses and sources looking to share content with these browsers has altered. The forum and blog comment links that were so heavily relied upon and so quickly curated no longer have a place but there are a number of great link building strategies that do. Read on to discover what builds links and what doesn’t.

Content builds links

We hate to be predictable but content is still king, and in the quest for more natural links, having a well-stocked blog roll or social media feed certainly comes in handy.

Top ranking content always has more links, that’s a fact, but it’s not all that having 100,000 backlinks. Quality links matter and the only route to quality links is to produce and publish quality content. Content that is well-researched, informative and valuable isn’t easy to create but spending that time and effort doing so will see your link profile boosted, your authority rank higher on Google and your website the recipient of tons more visitors. You can thank us later!

Going off-site works too

Guest blogging is no new tactic. It’s been a method of building links, establishing authority and reaching new audiences for a number of years but it still works… if it’s done correctly that is. Just like blogging on your own site, the content created must be relevant, industry-specific and high quality, and so should the site of placement. There are countless generic websites accepting guest blog submissions but going as niche as possible when sourcing guest blogging partners is important.

Use influencers to your advantage

Influencer marketing is growing in popularity, just as we predicted in one of our earlier blog posts. Like many marketing changes to expect in 2018 keeping influencer content concise and relevant to your target audience is imperative. Influencer-mentioning, round-up articles have become a favourite on the new and improved link building scene, with mentions even gaining recognition from the influencers themselves. Choose your influencers wisely, and let the links flow in.

Looking to add link building to your marketing strategy? Get in touch with us and our SEO experts will be in touch! 

Mon, 21 May 2018 10:07:27 +0000 https://squaremedia.solutions/is-local-seo-important/ Is Local SEO Important? https://squaremedia.solutions/is-local-seo-important/

The short answer: It depends.

Most people mistake Local SEO for a marketing technique that should only be used and followed by small businesses that don’t have a big reach and therefore if they want to hit big, they need to market globally / nationally with much bigger strategies. Whilst this is half-right, Local SEO brings a lot to the plate when trying to establish yourself online and helps Google and other search engines recognise you as a reputable business.

Here’s a great guide by Moz on Local SEO and how to begin ranking yourself locally.

Getting yourself recognised by search engines is extremely important, as it allows the ‘trust’ that SE’s have in you to begin building, and this trust is the very same thing that will assist much bigger marketing techniques.

If you are hitting first or second place for several local results, Google will take a note and measure the quality of the traffic visiting your website. If the users interact with the website and don’t all immediately bounce from the website upon arriving, Google will attribute further value to your website.

Local SEO doesn’t just provide you with a visibility boost on Google but can be the opening of more opportunities in the world of business. You could even potentially be opening your business up to an interested audience that you never even knew existed.

With more broad keywords, the chance that you will rank higher than your competition is now increased due to the fact that you already have a source of high-quality traffic to the website (through local rankings), and they must be visiting and getting the correct information so there’s no harm in allowing some of that visibility to pass over to the bigger, more broad keywords.

SEO Campaigns should always have a local basis, something solid to work up from and be the foundation of your visibility and trust with a Search Engine.

Think you could benefit from Local SEO or a wider SEO strategy? Contact us today and we’ll be more than happy to help.

Tue, 15 May 2018 12:27:33 +0000 https://squaremedia.solutions/get-a-free-website-when-you-take-one-of-our-seo-plans/ Get a FREE website, when you take one of our SEO Plans! https://squaremedia.solutions/get-a-free-website-when-you-take-one-of-our-seo-plans/

Fancy a new website?… Fancy a FREE website? Well, you’ve come to the right place.

For a limited time only, we are offering a FREE website for 10 (lucky) clients that sign up to an SEO Package with us on this page. It’s the perfect time to give your website a much-needed facelift, whilst also benefitting from an increased web presence! Our team will work with you to craft a new website that is heavily optimised to get you to the top of Google, and for 12 months we will work with you to build your rankings! This is a unique opportunity to give your brand a new web presence, and climb the Google rankings!…

But why SEO?

Search Engine Optimisation is the most important marketing method that you can apply to your website in order to successfully build up your brand either from scratch, or putting your brand in front of people who previously would’ve never of even heard about you.

Here at Square Media, we’re 100% confident that after the first 12 months have gone by, you’ll stick with us right the way through to the day websites become obsolete…

Websites are one of the (if not the) most powerful sales tools that any business could ever adopt. Not only are they responsible for trillions of pounds of revenue for businesses worldwide every year, but they offer so much more than a salesman ever could.

Interested? Act quick and take advantage of this offer here.

Thu, 03 May 2018 10:48:37 +0000 https://squaremedia.solutions/15-things-you-need-to-know-about-the-gdpr/ 15 things you need to know about the General Data Protection Regulation (GDPR) https://squaremedia.solutions/15-things-you-need-to-know-about-the-gdpr/

The General Data Protection Regulation will come into action on the 25th of May 2018. This regulation is designed to strengthen data protection and privacy for both individuals and businesses within the European Union. It will have an impact on all organisations that collect data whether it be on the web or out in the real world. To make sure you are fully informed about GDPR, here is a list of 15 things that every organisation needs to know.

Greater Security Demands on Business

GDPR brings in tougher data protection regulations for all organisations that collect and process personal data.

Data Protection by Design

From the 25th May, all organisations will be required to implement reasonable data protection measures to protect EU citizen’s personal data and privacy by design. This means that end to end measures need to be planned in advance and put in place so that everything from the collection of data, all the way to it’s safe deletion is taken into account. Part of this includes the requirement for organisations to undertake a data protection impact assessment in order to accurately identify risks to data and outline measures to ensure those risks are addressed and resolved immediately.

Creating a Data Protection Officer role

Any organisation that processes or stores sensitive data or regularly monitors data subjects must create a Data Protection Officer role within their organisation. This individual will have responsibility for overseeing data protection, privacy, and GDPR compliance. All public authorities (police forces, local councils, government organisations) also must have a Data Protection Officer.

GDPR extends beyond the EU

GDPR is by default designed to protect the data and privacy of EU citizens. This means any organisation that holds data on EU citizens is required to comply with the regulation, whether they are based in the EU or not. This will have a direct impact on companies like Google, eBay & Amazon that collect web data from users in the EU. It will also effect many smaller international companies that trade in the EU, for example, app-based companies, game providers and online retailers.

GDPR will continue after Brexit

The UK has always played a leading role in protecting users and their data. The UK’s Data Protection Act was passed in 1984, 11 years before the EU got around to issuing it’s Data Protection Directive in 1995. The UK government is committed to ensuring that the rights and responsibilities encompassed in GDPR are maintained after we leave the EU.

Big Fines for Non-Compliance

The size of the fines which can be given to organisations that do not comply with GDPR is an indication of how determined the EU is to tackle issues with data protection and data privacy. From May, the maximum fine will be €20 million or 4% of an organisation’s annual global turnover, whichever is higher. This can be levied for failing to adhere to core principles of data processing, infringement of personal rights, or for transferring personal data to other countries or organisations that do not ensure an adequate level of data protection.

The issue of transferring data to countries or organisations with less adequate data protection should be a major concern for any company that has a website. If your web host has data centres outside of the EU, it is possible that the information you collect could be stored on less secure servers without your knowledge – and this could mean you are unwittingly breaching GDPR compliance. The same applies if your web host does not provide adequate security even if it is within the EU.


Range of data to be protected

Identifying data

Any information that can be used to identify an individual comes under the protection of GDPR, this includes information such as their name, address or National Insurance number as well as things like CCTV footage, car registration numbers, and RFID chip data.

Web data

GDPR also requires the safeguarding of web data. This includes details of an individual’s location, their IP addresses, and any cookie data.

Demographic information

If you collect any information that classifies individuals, this too comes under the protection of the new regulation. This includes data about gender, race, ethnicity, disability and sexual orientation.

Health, genetic and biometric data

Health, genetic and biometric data has become problematic over the last few years. Insurance companies, for example, can use this information as a basis for setting the costs of health insurance. As biometric data is increasingly used for authentication, keeping it secure is absolutely crucial. For this reason, it too is included in the data protected by GDPR.

Political affiliations

While many people aren’t too secretive about who they vote for or which political party they support, plenty of others are. If you hold data about political affiliations, whether that is their membership of a particular party or just a political opinion gathered on a survey, it needs protection under the GDPR.


GDPR gives EU citizens new rights

Under the GDPR, all EU citizens will have the following rights:

The right of access

GDPR gives EU citizens the right to know the details of any personal data you hold about them and how that data is processed and used. As an organisation, you are obliged to provide this information on request.

The right to be forgotten

People also have the right to be forgotten. This means that if a person requests it, you will be required to cease the processing of any data you hold about them and delete it.

The right to data portability

If you hold data about anyone, they can now ask for that data to be passed to another organisation. This can make things like passing on ‘no claims’ histories from one insurer to another, much easier. However, it also means that customers can use the records you hold about them to get better deals from your competitors.

The right to be informed about data breaches

Some organisations have kept serious data breaches secret for months in order to protect them from bad publicity and other unwanted consequences. Now, customers have to be legally informed within 72 hours. You must also inform any supervising bodies.

The right to data correction

Under GDPR, any data you hold about an individual must be accurate. If it isn’t, they have the right to demand it is corrected.

How can we help?

Here at Square Media, we offer an exclusive Website Security Audit to make sure that your website matches as many of the GDPR requirements as possible, as well as ensuring total security for you and your visitors. If you’d like to hear more about what we offer, don’t hesitate to get in touch with us and we’ll be happy to help!

Thu, 26 Apr 2018 12:06:11 +0000 https://squaremedia.solutions/strapline-or-no-strapline-that-is-the-question/ Strapline or No Strapline? That is the Question! https://squaremedia.solutions/strapline-or-no-strapline-that-is-the-question/

With the average human attention span now just eight seconds (that’s less than a goldfish), it’s more difficult than ever to capture the attention of the consumers that will buy your products or services. Keeping things short and sweet certainly helps but consumers still need a bit more than your logo and name to determine the quality, reputation and worthiness of your brand. That’s where the strapline comes in…

It’s no secret, we love a good strapline, ‘good’ being the emphasised word. Your strapline may never be as memorable as big brand slogans like McDonalds’ “I’m Lovin’ It” or Skittles’ “Taste the Rainbow” but that short and snappy sentence should provide a fitting summary of your brand promise.

The power of a great strapline

Straplines are no doubt important and should be included in all aspects of your company’s business activities, including your email marketing campaigns. Yet, still so many choose to do away with the strapline.

Including a strapline can in fact have a major, and more importantly positive, impact on conversion rates. Effective use of straplines has been proven to aid open rates for example. Straplines also work to set you apart from your competition as well as give your target audience a quick but memorable burst of information about your company. A strapline can work wonders for reinforcing your brand identity too, giving you a USP that sticks in the minds of consumers and at the same time represents value and trust.

Creating a strapline worth shouting about

We’re sorry to say there’s no recipe for creating the perfect strapline. The creation of a strapline is just one part of developing a compelling, customer focused brand promise.

Your strapline should offer an ‘at a glance’ view of your wider brand story as well as represent what your brand stands for, what it offers and why exactly they should choose your brand over your competitor’s. “All this in one sentence?” I hear you say! Creating a strapline that encompasses all these things is possible, as long as you put your thinking first, the strapline will follow.

Just a few considerations…

We’re not going to leave you hanging, whilst there’s no easy way of creating a strapline that delivers on all fronts, our marketing team has a few points you should keep in mind. Natural sounding, simple straplines work better than complicated and clever. Your strapline should after all be super easy to remember as well as hard hitting. Look to the products or services you offer for inspiration, and think about what the customers you do business with value most.

Alliteration also works well for straplines, and not only makes a strapline more memorable but trips off the tongue easily. Our advice to you? Think of your strapline, then think again. Can your strapline be delivered more fluidly and perhaps in fewer words? A good strapline shouldn’t be your view of your business, it should represent what your customers want to see.

Need some help creating a great strapline for your business? Whether it’s time to rebrand or you’re just doing a few tweaks to your company image, we can help. Get in touch with our team today to discuss your requirements, not forgetting to share this post before you head off!