Christmas is coming! It’s not too late to get your Christmas marketing campaigns in order!
Christmas is coming and soon you’ll be busy with events, from festive networking lunches to the annual Christmas party! But how about your business? Is your marketing ready for the season?
Christmas is an ideal time to contact former clients, thank existing clients and business partners and reward your staff for their great work.
Here’s a few examples on how to make the best of the holidays (while still leaving you enough time to spare for your Christmas shopping)….
You have many options nowadays when it comes to sending Christmas cards: mail or email, ready-made or customised cards with your company logo. You can even go old-school and send a handwritten letter if that’s what your audience prefers.
A look at your existing and former clients as well as business partners should make this decision a bit easier, in case you have their email instead of their postal addresses, for example. Or simply use their preferred way of communication.
Spread Christmas spirit on your Facebook page, Pinterest profile or Instagram account by posting festive photos on Twitter and Google+, or start your very own virtual advent calendar. Consider changing your header or profile photo and don’t hesitate to post photos of your decorated office or your staff’s Secret Santa gifts.
Choose your newsletter content accordingly: The November/December edition is a great chance to reflect on the last 12 months, sum up achievements and thank everyone for their support. Also, offer a preview of next year’s plans, such as events, product launches or important legal changes relevant to your readers.
Specials & Promotions
Consider freebies or offers for the festive season. Can you offer free or discounted gift wrapping or a speedy delivery for late Christmas shoppers? Are some of your products and services adaptable into a Christmas bundle or can you add a little gimmick to purchases?
Promotional merchandise is good to spread the word about your company, be it cute little rubber ducks with a Santa hat or the already mentioned desk or wall calendar for the new year. If you’re a gardener, why not hand out little bags of seeds for an office plant, or homemade Christmas cookies if you enjoy baking? Give them out at networking events and conferences – it’s a sure conversation starter.
Website & Blog Updates
Is your website in Christmas mode yet? Sometimes even just a Santa hat atop your logo goes a long way. And, of course, have all your Christmas offers visible for everyone on the homepage.
The same applies to your blog – review the year and look forward to the next 12 months. Write about how your product or service can help with the Christmas frenzy or with the post-New-Year’s-resolutions rush in January.
The most important thing? TIMING
As Christmas is a busy time and you’re not the only one using it for marketing, timing is vital. Don’t be just one of many Christmas cards in the mail or, worse, have your card delivered when people are already on holiday.
If you fear getting lost in the avalanche of Christmas correspondence and online content, consider sending something before anyone else. Send out an advent calendar at the end of November, for example, or skip the Christmas wishes and be first to wish everyone a Happy New Year in January. Some businesses skip the Christmas party altogether and invite clients and partners to a New Year’s reception.
Whatever you’re planning, make sure it’s at the right time and in the right place. Your staff Christmas photo might be better off in your newsletter than on LinkedIn and your Christmas special offer should be communicated early enough for people to benefit.
We know…. That’s quite allot to think about, and not much time to do it! Good news! Our team can help!
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