For the brands of today, user-generated content is becoming an increasingly important part of their marketing strategy.
But what actually is user-generated content?
User-generated content is content that has been created and shared by a brands followers or fans, primarily shared on social media or on the their website. This content can be viewed and shared by other users to increase brand awareness.
Types of user-generated content
Written reviews – written opinions of a brand, product or service.
Video reviews – posting a video on their thoughts of a product or service.
Blogs – written opinions or mentions in blog posts, or comments on blog posts recommending a product or service.
Social media tags – uploading images of a product or service on social media and tagging the brand.
Social media mentions – posting on social media and mentioning brand names.
Comments – commenting on blog posts, videos, social media posts and forums recommending or giving an opinion of a particular brand or product.
Images – sharing images of a product or brand.
Why is it important?
User-generated content can offer brands a number of benefits, the below list being just a few:
It can be extremely cost effective – it can cost next to nothing to ask customers to share an image of your product.
It can increase engagement – engaging with your customers more online allows you to enhance your relationship with your customers.
Helps to build a brand community
It’s authentic – It’s genuine content created by consumers and not employees or affiliates of a particular brand.
It increases brand awareness
It creates trust – the majority of consumers will almost always trust fellow consumers over any chosen brand when determining the credibility of a product.
Can help boost sales – the more noise created about your product or brand, the more awareness you create, increasing engagement and sales.
Great examples of user-generated content
Coca Cola – Share a Coke
Coca-Cola managed to yield an enormous amount of user-generated content, simply by adding names on bottles of Coke followed by the phrase ‘Share a Coke’.
Finding a Coke bottle with their name on and posting a picture online proved popular with many. Reaching 998 million impressions on Twitter and selling more than 150 million personalised bottles.
Need a little help to ensure your marketing efforts capture the attention of your audience? You’re in the right place, get in touch with our team today to discuss your requirements.
Based in Northamptonshire, we offer professional Design, Development & Marketing services that help businesses increase their competitive edge, foster growth into new markets and overcome business challenges. Work with the experts at Square Media!
“Brilliant and supportive service to create a fresh website for my hotel. The guys were very clear and knowledgeable, offering full support and always listening to my input. Can't wait to see the results of the finished product!”
“Extremely professional but friendly to.We said what we wanted but it turned out even better than we could have wished for. You will not be sorry letting them design your website. And a great back up package to. Thanks”
Owner | The Flower Factory
“I am very pleased with the work SM has done for me. I'm a writer, not a publicist - in fact where that matters I am a complete dweeb. The website was fantastic, the suggestions apt and to the point. It's the first time I've had associates actually shove stuff in my face & say 'do this' - most of the literary crowd tend to be more of a 'whatever' mentality - which when you are a muppet, doesn't help matters. Thanks, SM. You are just what I needed.”
We're a creative marketing agency based between Kettering and Corby, in Northamptonshire. We work with our clients to carefully craft brands, create meaningful identities and conduct marketing campaigns that deliver real business results.
Square Media - Your Outsourced Marketing Department!