Did you know that 4.62 billion people use social media globally? How many people in your target market use social media? Your social media presence can play a significant role in your marketing plan by increasing your brand recognition, improving your lead capture, retargeting ads, and building relationships with your clients. Let’s take a look at how social media helps you with each of these.

 

Increase Brand Recognition:

Brand recognition is when customers and target audiences recognise your brand from your logo or other things connected to your business. For example, if people see Ronald McDonald, they associate it with McDonald’s. This also leads to increased brand loyalty as people are aware of your brand and have more trust in it than a brand people aren’t aware of. Your social media presence is essential to increase your brand recognition. When you work on building your brand awareness by posting regularly on social media, even if people don’t have a need for your product when they see your posts, they are more likely to remember you when the need does arise.

 

Lead Capture:

By using social media, you’re able to capture leads. You’re able to capture your potential customers and get them to a point where you could start to present retargeting ads to them, as your brand is already in their minds; they are aware of your brand now due to your social media presence. You transition people from knowing about your company to being in the position where they want to buy a product or service from you. Of course, having a social media presence to begin with is vital for getting people to follow or like you, but it’s equally important to promote those social channels so people know they exist. You can do this by adding your social media icons to the menus on your website, by promoting your social channels in your newsletters, and more.

 

Retargeting:

Retargeting ads are aimed at people who have visited a particular page on your website. You’ll be able to show retargeting ads to people on social media who have visited your website and are aware of your brand. This way, you’re always at the forefront of their minds, which means they’re more likely to buy your products or services as they know your products and have already seen them.

 

Build Relationships:

You can build relationships with your followers through social media by replying to comments, posting on the platform, and responding to direct messages. Not only does this create a connection between you and the client, but it also builds a sense of trust. This encourages potential sales and customer retention. On some platforms, you will be able to set up automatic responses to messages if appropriate, and you may want to set up SLAs (service level agreements) within your business where you aim to reply to messages within a certain amount of time. It’s also essential to be seen as present on social media from a customer service point of view, to deal with any issues that may arise.

 

A social media presence for your business is so significant as it alerts people to your brand and products. Your social media presence can build relationships with people, increase your brand recognition, increase your lead capture, and gather data to use for retargeting.

 

Do you feel your social media presence is suffering? Get in touch with Steve Rees, our Sales and Marketing Director today or book a meeting with him here.