The Future of Social Media

Avatar for administrator administrator 2nd June 2014 0 Comments

I was recently asked to present my ideas for where I thought Social Media was going in the coming 12 months. These are my ideas, thoughts, views and opinions on the subject. What do you think?

During my time as the MD of Square Media Solutions Ltd. one of my main ambitions has always been to work alongside, educate and inspire small business owners to leverage technology in order to achieve maximum return for their marketing efforts.

Social Media almost always forms part of this strategy as it is a very powerful tool for small and large businesses alike, that allows direct communication and sharing with a brands customers, clients and stakeholders. Increasingly, clients ask me “but what shall I put?” and I’ll give you the same responses that I give to them…

I ask my clients to understand that Social Media doesn’t immediately mean “sales”. As in, the simple act of using Social Media doesn’t guarantee an increase in sales at all. Simply gaining more sales should never be the sole rationale behind taking up the commitment to be a part of any of the social media platforms. Ever. Your adverts will just fall on deafened ears.

This usually results in a client staring at me quite wild eyed, as I then proceed to tell them that despite this, they should still invest their time and resources into it, without of course expecting too much financial gain at all. At least, not directly, or in the near future.

No, Social Media is much more than a sales tool and the businesses that can understand and grasp the full range of tools that are available will undoubtedly fair much better than those that simply post regular information about the “LATEST SPECIAL OFFERS” that are now available to them. Yawn.

We are now entering the age of the human marketers, and gone are the days of the corporate speak messaging and dull / boring campaigns. Brands must be clever and use “human style” writing that engages readers (hopefully similar to what you are reading right now!), whilst also posting relevant videos and pictures that readers will actually want to engage with.

It is also important to understand that digital customers, and in-store customers are the same people. Brands must offer a connected and personal experience that leverages the wealth of information available about their customers on social platforms, utilizing precision advert targeting and analytics. An offer online, should be an offer in store. The experience I have on a brands Facebook profile, should reflect the experience I have on their website, which should reflect the experience I have in store, which should reflect the experience I have on their Mobile Apps, and so on and so forth. The connected customer journey is the key.

Within 12 months I would expect to see brands adopting and applying the time old phrase “people do business with people”. I would expect to see the relationship between brands and customers becoming more of a personal, open and honest experience, with brands sharing and communicating helpful and honest advice, whilst also engaging with customers queries, problems and complaints, and clearly presenting their corporate identity, beliefs and values.

The time has come for marketers to go back to the basics, by re-evaluating their target audiences, determining what works and what doesn’t and prioritising investment and resources appropriately. It’s time for brands to start showing that they care about their customers by providing a personal service that their competitors won’t. It’s time for brands to communicate their message through engaging content such as imagery and videos that always provide a “use” or “service” to the end reader, whether it be some useful advice, a topic for conversation, something that gets them thinking or perhaps something that just makes them smile or laugh.

By Matthew Rigby | Managing Director

Wait... Before you go…

We're hosting a FREE WEBINAR on the steps you need to take to avoid failure and how to grow your business using digital marketing.

On the 25th May at 10:00 am

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!


FREE Social Media Calendar

Writing Social Media posts and blogs can often seem like a mountainous task - our free Calendar will help you to take the first steps.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.


FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!


Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!



If you looked at yesterday's SEO Guide and wondered where to begin, our FREE SEO Audit will help you to establish a baseline starting point by pointing out the areas that need to be worked upon.

We'll tell you the areas of your site that are underperforming and those that are doing well!


1 Page SEO Tips Guide

SEO can be a minefield for many businesses, but as long as you follow a logical process for each and every page of your website, things don't have to be such a slog.

Our FREE SEO Tips Guide gives a simple, bullet-pointed guide to the basic SEO necessities to make your site perform well in Google and other search engines.


FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).


Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.


Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!


Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.


5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!


Start 2021 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!


Happy Christmas from Flappy Santa!

It's Christmas Day so let's start with some fun - can you guide our intrepid Santa through the Christmas obstacles?

Don't forget to share your score at the end with the hashtag #SquareSanta