How To Start A Blog

Avatar for Matthew Matthew 10th August 2020 0 Comments
By now, you probably understand how important blogging is in any marketing strategy. Therefore, understanding the fundamentals of writing a blog is critical. Without a blog on your website, you can expect to find yourself facing issues such as poor search rankings, lack of promotional content for social media, and fewer opportunities for engagement.

Understand your audience

Before you start writing your first blog post, you must have a clear understanding of your target audience.

Ask yourself some questions, such as:

  • What does my audience want to know?
  • What will resonate with them my audience?
  • What content will help my audience?

Writing your blog post

Write an outline!

Great blog posts don’t just happen. Start your blog by writing an outline. An outline doesn’t need to be lengthy or even detailed- its merely a rough guide which includes the points you will be covering in more detail.

Remember to do your research!

You are never going to know everything. That’s why research is so essential! However, relying solely on Wikipedia as a primary source is always a bad idea.

Write a great header!

Everyone has an opinion on headlines. Some say you must be specific to avoid misleading your reader, while others recommend you take a more abstract approach.

There are two ways to approach headers. You can either choose the headline before you write the blog or write the blog and then decide on the headline.

Put yourself in the readers shoes…

We find that the best way to write is to put yourself in the position of the reader. What does your subscriber want to find out? Often, the best way to do this is to answer the questions that you get asked a lot, almost like a FAQ…

Is there one question you always get asked? Or is there one topic that your customers are often confused about? Answer their questions and solve this issue!

The writing part…

So, you’ve done your research, settled on a headline (or at least started to think about it), and now you’re ready to write a blog post. So get to it.

Much like headlines, there are two main approaches to writing a blog post. You can either sit down and write it in a single sitting, or you can chip away at it gradually over time. There is there no right way; it is what works for you!

Like most skills, writing does become easier over time. Initially, you may find it takes you a week to write a brilliant blog, but after time it will only take you a few hours to write a smashing blog!

There’s no such thing as a perfect blog post, and the sooner you come to terms with this, the better. Make every blog post as good as it can be, learn from the experience, then move on.

If you need help with writing blog content for your business, then get in touch with one of the team here at Square Media today!

Wait... Before you go…

We're hosting a FREE WEBINAR on the steps you need to take to avoid failure and how to grow your business using digital marketing.

On the 25th May at 10:00 am

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!


FREE January Content Plan

Writing Social Media posts and blogs can often seem like a mountainous task - our free January Content Plan will help you to take the first steps for the new year.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.


FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!


Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!


Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!


TikTok Guide

TikTok is a social media channel that is growing very fast. It has more than 3 billion downloads.

As a marketing agency that specialises in social media, we’ve put together our very own TikTok guide for you to use.

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).


Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.


Our Marketing Tips Infographic

Considering 2021 has been eventful with new trends and new marketing techniques arising we’ve made 2022 a lot easier for you!

We’ve put together our own marketing tips infographic especially for you to make your new year a little bit less stressful.

Download our FREE infographic here to find all of our best tips and watch your marketing rocket.


Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.


5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!


Start 2022 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!


Christmas fun with Dino Bounce!

It's Christmas Day so let's start with some fun - how far through Dino Bounce can you get?

Don't forget to share your score at the end with the hashtag #dinoBounce (our convenient Twitter button will do this for you)