Preparing to go back to business with a bang

Avatar for Matthew Matthew 26th June 2020 0 Comments

Preparing to go back to business with a bang

COVID-19 sure has made its mark on the British economy. Causing all schools and non-essential stores to close, filling hospitals to bursting, and forcing nearly 10 million of the UK’s population to be furloughed – we can safely say it has been a difficult couple of months for this country.

It is no secret that many businesses have suffered, and we have even seen several big brands fall victim to this life-changing pandemic. 

As a result of this turbulent and uncertain time, many business owners have had time to revaluate their brand, its position in the market, and determine what they can do to improve their offering.

So, what can business owners do to ensure they make the rest of the year count?

Rebrand your business

Now is the perfect time for a rebrand. New companies will be popping up left right and centre, and you want to ensure that your business looks fresh and stays current. 

A rebrand is an ideal way to do this.

Allocate a marketing budget that you can stick to

“You have to speculate to accumulate” is a well-known phrase that we can apply to many aspects of business, and this also applies to marketing.
Dedicating a percentage of funds towards marketing enables you to stay on target with estimated costs vs. actual costs.
Your budget can be allocated however you choose, whether it be monthly, quarterly, or annually.

Revaluate your marketing strategy

Is your target audience still the same as it was when you created your current marketing strategy? Are there any other social media channels that you think you could use to your advantage? Is your website still fit for purpose?

These are all questions that you need to ask yourself to ensure that your strategy is still relevant and is capable of attracting the new business that you need.

When is the best time to start?

There really is no better time to revamp your marketing strategy than NOW. Invest in that brand overhaul, create that website of your dreams and build that brand that you have always dreamed of.

Need our help? Get in touch with us today.