You may have noticed that your email subscriber list is getting smaller and smaller every time you look at it. Your contacts may have opted-out of your email communication thanks to GDPR, they may no longer use their email account due to hacking, or they may have even changed company so they no longer receive your emails; the list is endless. So, its vital that you focus on building your subscriber list, even if you think you have enough subscribers.

Feel like you have tried everything to entice new subscribers? Looking for some new ideas to grow your email list? Read on to discover our top ways to grow your email marketing list…

Make some of your content gated

Gated content is content on your website that can’t be accessed until the visitor enters their email address or subscribes to your mailing list. This is a great way to build your subscriber list as you are providing people with something in return for their contact details.

For example, 25% of your post is available to read for any website visitor, but when readers reach that limit, the remainder of the post becomes unreadable and they’re prevented from reading any further unless they enter their email address to “unlock” the content.

Segment your email lists

Email recipients are much more likely to click through emails that cater to their specific needs and interests, so if you create multiple, targeted subscription types, you’ll increase the chance that visitors will subscribe to one of them.

It’s also worth considering letting your subscribers choose what types of content they want to receive from you when signing up.

Encourage email sharing

Your subscribers can also be a great help in promoting you and growing your email list. Ask them to share their experience on social media or share their favorite emails with their contacts by including a ‘share’ button at the bottom of your emails.

Add a sign-up button to your Facebook Page

Social media offers a powerful platform to build an audience for your business, so it is vital that you utilise its power to build your subscriber list too. Link your Facebook page’s CTA button to a landing page that requires an email address for access to a special resource.

Include a subscriber testimonial alongside your opt-in box

To show people how helpful your emails can be, you can include a testimonial on your sign-up page or sidebar from someone who found it to be a great resource. This will reassure visitors who are thinking about signing up that you are a credible resource.

Create outstanding email content

Your content needs to be remarkable if you want people to stay subscribed and forward your emails to others, share them on social media or encourage others to subscribe to your list. If it’s interesting, educative or entertaining enough, they’ll always look forward to receiving your emails in their inbox.

Reassure subscribers about spam

People also want to be reassured that they aren’t going to be bombarded with a bunch of spam. So, tell people that you won’t spam them or sell their email addresses to any third parties when they are signing up to your subscriber list.

Include a link to your sign-up page on in your email signature

Think about how many emails you send each day; it’s highly likely that you are sending and responding to a large amount. Your everyday emails can provide an opportunity to grow your subscriber list. Include a simple sign-up link in your signature to capture those who might be interested.

Ask for as little info as possible

People don’t want to deal with the hassle of filling out long, complicated forms, even if they do actually want to subscribe. Include as few fields as possible on your sign-up form. This will increase the chances of someone actually signing up.

Offer an incentive to new subscribers

You can offer a one-time reward for people who sign up, like a discount code.

It’s essential that you tell people what they will get in return for signing up. Don’t just say you’ll send regular updates, as this likely won’t interest them. Tell them that they’ll get discounts or free content or other helpful resources (if that’s the case, of course).

Put a sign-up form on your website

Your website will be the first contact many people have with your business. Don’t miss the opportunity to capture them and get them subscribed to your email list.

Need a little help building and nurturing your email subscriber list? You’re in the right place, get in touch with our team today to discuss your requirements.

Square Media is Northamptonshire’s premiere Web Design & Marketing Agency experienced in developing effective content and marketing strategies for forward-thinking companies in the local area. Our team of specialists consistently deliver outstanding results working in a variety of areas such as Search Engine Optimisation, Social Media Marketing Consultancy, Pay Per Click (PPC) and AdWords Management amongst a wide range of other services.