Branding Vs Marketing

Many a company still place marketing and branding under the same heading when, in fact, there is a clear difference. In this blog post, we help to define the difference between two of the most important aspects of a company’s image.

Marketing is defined in various ways based on contexts. In comparison to branding, marketing is the tactical decisions made in the interest of persuading the consumer to purchase a product or service. 

Always remember that the prime focus of marketing revolves around the product, price, place and promotion.

As a rule of thumb, marketing actively attracts customers. People make their decisions based on pieces of marketing communication, such as advertisements and multimedia releases like news articles.

It is a way of reminding a customer that a product or service is available to them.

On the other hand, branding is the way in which the customer engages emotionally with a company. When the customer first engages with a brand, they begin a process of association: how it looks, feels, and what it can offer them. 

It may also be considered that a brand is delivered to showcase what the company stands for in its promises. By associating traits or benefits with a given brand, the customer comes to expect the same characteristics every time they see your brand.

While not every marketing effort will fly down the middle of a company’s brand, most of its efforts should create a clear and precise promise in a customer’s mind. By ensuring this level of clarity, it puts trust in the consumer that you a respectable company.

Are you thinking of having a rebrand? Maybe want a hand devising a brand-new marketing strategy? We can help! Get in touch with us today to discuss how we can help you.