Marketing is only as effective as its execution. Properly considering the message you are sending to future and existing customers can make or break campaigns. 

Here we have compiled a list of some of the most common marketing mistakes to avoid…

Poor research

Before the launch of any marketing campaign, you must understand your customers. Regardless of your campaign’s primary objective, whether that be building brand awareness, increasing engagement, generating leads – it must consider the audience, to be compelling.

A/B testing is a great way to research what your audience likes best as it enables you to try out different messages to see how they perform in your marketing emails.

Lack of USP

Your USP (Unique Selling Point) tells your customer why they should buy from you and not from your competitor. Your USP is what sets you, your products and your services apart from those of your competitors. Your USP should be the central theme of all your marketing efforts, regardless of what you intend to achieve with that particular campaign.

Many businesses think they are accomplishing a USP by saying things like “better,” “top-rated,” “most valuable” and other unsubstantiated claims about the superiority of the product or service. These types of vague phrases do not help your customer understand how your product or service will benefit them, so they do nothing to separate your brand from the competitors

Unwillingness to invest

This is a common hurdle for many small businesses; they have the budget; however, they are scared to invest it in their marketing. Studies have previously shown that at every life stage, business owners wish they had spent in marketing. We are in a digital world, yet many small business owners are not utilising it!

Being unwilling to adapt

Just like people, businesses need to grow and evolve if they want to succeed. Companies reluctant to include new technology, try out new platforms or experiment with new audiences are unlikely to stay profitable in the ever-changing business world.

Think you could benefit from some help from the professionals? Get in touch with us to discuss how we can help you here.