Traditional PR Vs Digital PR – How Can One Help the Other?

Avatar for Matthew Matthew 12th March 2021 0 Comments

Public relations (PR) is an effective way to build your brand, communicate with your audience and increase leads and sales.

But which methods should you choose?

In this blog post, we outline the difference between traditional and digital PR and explain how they are most effective when used together.


What’s the Difference Between Digital PR and Traditional PR?

Public Relations Definition

Traditional PR is the direct approach to public relations that utilises conventional channels such as television, radio, leaflets, billboards, newspapers and magazines in order to boost brand awareness. The goal of public relations is to build a positive brand image directed towards your chosen target audience. This is achieved through traditional advertising means.

Digital PR

Digital PR is a strategy used to increase brand awareness using online methods, such as social media, blogging, SEO, PPC and email marketing.

So, traditional PR or digital PR – that is the question!

Our answer: BOTH!

How can Traditional PR and Digital PR Work in Harmony?

For some campaigns, traditional PR methods will be the best fit, and for others, digital PR will be more effective. And almost always, a combination of the two will achieve the best results.

The reason a combination of both PR services work so well, is because enables you to capture a much wider audience. You can target different audience types with the methods that you use. For example, social media and email campaigns are great for capturing an online audience, but what about the people that don’t use social media? You can also capture them with offline traditional methods such as tv and radio.

Here’s some examples of using a combination of traditional and digital PR methods may work:

  • Carrying out a leaflet drop in a handful of local towns, and then using Facebook ads to target people in those locations.
  • Sending prospective clients print materials such as brochures, leaflets and branded pens, and then following up with an email campaign a few days later.

Overall, the combination of both traditional and digital PR implemented as part of a marketing strategy has the potential to increase brand awareness, drive visibility and maximise leads for your business.


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