What Is Local SEO & Why You Should Be Optimising For It

With Google and other Search Engines giving more leverage to local searches, any business wanting to show up in their local area for searches should really be investing in optimising their Local SEO presence. Otherwise you’ll find your competitors will be appearing instead.

What is Local SEO?

Local SEO is the process of optimising your website to rank better for local searches. While similar to ‘standard’ SEO, there are some key differences, because Local SEO isn’t just about Search Engines.

Local SEO is all about getting your business to rank when someone searches for a service, near them. For example, “plumbers near me”. This search query will bring up some of the closest and best optimised businesses near to you. Here is an example below.

Local SEO Agency Near Me
The results which were delivered for the search term "seo agency near me".

The benefits of optimising your Local SEO is that you can bypass normally competitive terms, as Google is giving much more weight to local businesses over the big corporations when it comes to local searches. This is one of the many reasons why you should be optimising your website for local SEO.

What is Google My Business?

Google My Business, or GMB for short, is a platform for businesses to advertise and showcase their brand, almost like a mini social media profile, but it’s optimised for Local SEO.

Square Media GMB Local SEO
Our Google My Business listing.

As you can see above, there’s a lot of information you can put into a Google My Business listing. By adding relevant information to your GMB listing, you’ll increase the chances of your listing appearing when someone searches for the services you offer. You can add the services you provide to your listing, along with a description of your business, opening times and many more items.

It’s also wise to set up a Bing Places for Business listing as well, as this will show if someone is using Bing, or a voice assistant like Amazon’s Alexa.

Citations – What are they and why are they important for Local SEO?

A citation is any listing of your business’ NAP (Name, Address, Phone Number).

You’ll want to make sure all your citation information is exactly the same across outlets, as incorrect information can stop a browser from becoming a customer.

Citations are one of the most important aspects of Local Search, as this allows Search Engines to pull in data from multiple sources to verify that you’re information is correct, and more citation listings increases the chance you’ll appear for local queries. Some citation listings also allow you to insert a link to your site, which also helps with Local SEO as some high quality directories are held in high regard.

Social Media profiles also add to the citation side of Local SEO, because a business Facebook profile will allow you to add company information, such as NAP and other information.

How to Rank Well in Local Search

There are three main factors you should take into account when optimising your business for local search.

Proximity

How near is your business to the searcher? If you’re only down the road from the searcher, you’re more likely to appear over another business 2 miles away.

Relevance

How relevant is your business to the searcher’s query? For example, if you’re local business that sells Audio/Visual products, and the searcher’s query is “computer shops near me” it’s unlikely you’ll show over a business who solely provides computers and computer services.

Prominence

What are other customers saying about your business and the services/products you provide? Reviews have a big impact when it comes to local SEO. A highly reviewed business will have an easier time ranking over a business which only has 1 star, but might be closer. As Google and other search engine value how well perceived your company is.

At Square Media, we can help improve your local Search rankings. While we mainly work in the following areas; Corby, Northampton, Kettering and Leicester, but we’re more than happy to work with customers all across the UK. Get in touch with us today to find out more about our services and how we can help you.

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Avatar for Matthew Matthew 9th July 2019 0 Comments

Today Square Media Turned 6 Years Old

That’s 6 fun-filled years of developing brands, 6 years of helping start-up businesses make their mark in their respective industry, and 6 years of giving well-established brands a fresh look and a new lease of life.

The business has progressed through referrals and recommendations, and our team has grown significantly; equipping us with the knowledge and ability to expand our service offering.

We now have a wide client base ranging from sole traders to national corporations. Our services now range from social media marketing and SEO, to entire website re-builds and complete rebranding.
We look forward to continuing our work and reaching our next big milestone as a business.
For a bit of fun, here’s a bit of June 14th trivia..:

  1. On this day a mere 374 years ago in 1645 (and not very far from the Square Media offices) Oliver Cromwell & Thomas Fairfax beat royalists forces of English King Charles I in the Battle of Naseby.
  2.  The 14th June 1942 was the day Anne Frank started her famous diary.
  3.  Donald Trump, 45th US President was born in NYC, New York in 1942.
  4.  172 years ago in 1847 Robert Bunsen invented the Bunsen burner.
  5.  The much-loved British stand-up comedian and television presenter Alan Carr was born on this day 43 years ago.

Now for some cake!

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Avatar for Matthew Matthew 14th June 2019 0 Comments

How to Optimise for Voice Search in 2019

Voice Search is becoming an increasingly popular way to search on the web, so here are some tips on how to optimise your site for Voice Search in 2019.

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Avatar for Matthew Matthew 27th May 2019 0 Comments

What is HTTPS and Why is it Important?

Whether you are visiting a website to buy a product or hosting a website to sell a product – whichever side of the server you are on, security is paramount. Purchasing a product through an unsecured website can have implications such as identity fraud and viruses and hosting an unsecured website can lead to security [...]

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Avatar for administrator administrator 6th March 2019 0 Comments

How to Optimise Your 404 Page for Better User Experience

What is a 404 page? A 404 page ( also known as ‘page not found’ or ‘error page’) is the page that appears when a user tries to navigate to a page that no longer exists due to a broken link or a page being deleted. Why is it a bad thing? A 404 error [...]

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Avatar for administrator administrator 27th February 2019 0 Comments

What is User Generated Content? + Our Favourite Example

For the brands of today, user-generated content is becoming an increasingly important part of their marketing strategy. But what actually is user-generated content? User-generated content is content that has been created and shared by a brands followers or fans, primarily shared on social media or on the their website. This content can be viewed and [...]

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Avatar for administrator administrator 21st February 2019 0 Comments

How to Start Your Own Blog in 5 Simple Steps

So, you’re thinking of starting a blog… but have absolutely no idea where to start? Well, here is our 5-step guide to starting your own blog from scratch… STEP 1: Pick a domain for your blog A domain is your own unique URL, that people will use to find your blog, for example, yournewblogsetup.com. The [...]

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Avatar for administrator administrator 25th January 2019 0 Comments

Top Tips and Tools to Help You Write a Press Release

A press release is simply a brief, compelling news story that is used to distribute information to the press, and ultimately the public. Press releases are an essential tool for getting the word out, and they are fairly inexpensive, too! Here we provide our top tips for writing an effective press release along with some [...]

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Avatar for administrator administrator 15th January 2019 0 Comments

LinkedIn Business Marketing Tips

LinkedIn is the worlds largest professional network, with over 562 million users in more than 200 countries. It’s the perfect platform to engage with a professional community, promote you as a person, and your brand. Some will say, if you don’t have LinkedIn for business, you may just be missing out on a great marketing [...]

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Avatar for administrator administrator 19th December 2018 0 Comments

Simple Ways to Generate Blog Topic Ideas

Are you struggling to come up with interesting content for your blog? Are you looking for new ways to generate great ideas? Then try some of the following hacks to ensure that you never run out. Look at what is working for other bloggers in your industry Now, this most definitely doesn’t mean copying or [...]

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Avatar for administrator administrator 13th December 2018 0 Comments