Our Principles of Effective Web Design

A good website design should work to portray the business objectives/message but also engage the audience. There are many factors that come in to play when designing a website, a set of heuristics to consider that provide the basis of good design.

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Avatar for Matthew Matthew 24th May 2019 0 Comments

UI vs UX – The Difference

People often confuse User Interface (UI) and User Experience (UX) and usually use the terms interchangeably. Ultimately, both are equally important and work hand in hand with each other, but it helps to know the difference.

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Avatar for Matthew Matthew 22nd May 2019 0 Comments

Our Top Website Design Tips

The design of your website can make all the difference, it really can be the deciding factor for a potential customer. No matter what size your business, big or small, it requires a professional looking website. However, we understand that when you're just starting out the world of web design can be quite intimidating. Here [...]

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Avatar for administrator administrator 10th January 2019 0 Comments

Top Tips for Effective Logo design

A logo serves many purposes in the modern world of business. An effective logo acts as a recognisable symbol for your brand, and helps your customers identify your products and services at a glance. A professionally designed logo also has the power to convert people into loyal, paying customers. So, when it comes to your [...]

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Avatar for administrator administrator 9th November 2018 0 Comments

Improving User Experience Through Web Design

If you have an online business, then you know more than most the importance of your website and its usability. And without a user-friendly website, you will likely have very few satisfied users, therefore, it’s essential that you take the time to improve your website’s user experience. Here are 5 simple ways you can improve [...]

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Avatar for administrator administrator 3rd October 2018 0 Comments

How to Create a Smooth Customer Journey

Known as customer experience mapping, customer journey optimisation is essential both online and off. Offline whilst a walk through your store will often tell you all you need to know about where your business is excelling and where things have gone wrong, crafting a smooth customer journey online is a little more complex. For owners [...]

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Avatar for administrator administrator 12th February 2018 0 Comments

New Year, New You? 5 Signs That Say it’s Time to Rebrand

On a personal level the New Year is a time to set all those goals (most of which we won’t stick to) for self-improvement, whether that be improving your diet, getting more exercise or detoxing from the bad habits we pick up in life. So why shouldn’t the same sentiment apply to your business? Start-up [...]

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Avatar for administrator administrator 2nd January 2018 0 Comments

Our Infographic Heroes of 2017

As you may have noticed infographics are more than just pretty pictures, they have words too, a delightful combination that is making a significant impact across the digital marketing scene. Whether our graphic designers like it or not, the rise (and rise) of infographics is something that businesses can’t ignore. These excellent marketing tools, used [...]

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Avatar for administrator administrator 27th December 2017 0 Comments

The Golden Rules of Ecommerce Web Design

With 92% of the UK population internet users, online sales have dominated and continue to dominate the retail market. According to research conducted by Capgemini and IMRG, the value of online sales hit £133 billion last year, which is a 16% increase on online retail sales in 2015. Team this with increasing mobile sales, and [...]

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Avatar for administrator administrator 22nd November 2017 0 Comments

Is it Time to Hit Refresh on Your Company Logo?

With a recent post on Imgur charting the logo evolution of some of the world’s best known brands, it’s obvious that embracing change when it comes to branding isn’t the ‘nail in the coffin’ that it’s often made out to be. If done correctly, changes in branding are good for both company and consumer, strengthening [...]

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Avatar for administrator administrator 19th November 2017 0 Comments