UI vs UX – The Difference

Avatar for Matthew Matthew 22nd May 2019 0 Comments

People often confuse User Interface (UI) and User Experience (UX) and usually use the terms interchangeably. Ultimately, both are equally important and work hand in hand with each other, but it helps to know the difference. In Layman terms, UX is how it works and UI is how it looks, it’s a process vs. the presentation and interactivity.

UI Design

The UI, or user interface, is typically the job of a graphic designer. Someone who has the responsibility of designing the layout, visuals and any elements in-between. The sole purpose is to provide an aesthetically pleasing design incorporating all required elements and their interaction with each other and the user. An effective and elegant design can really affect how the user interacts with your website, if it’s blocky and dull it’s more likely they will leave the page within seconds. However, a design that attracts and intrigues the audience urges them to see more and interact further throughout the pages – and even influence their decision to buy your product or service.

UX

The user experience is all about how the user interacts with the website, app or software. It’s like the user journey, getting from A to B throughout the pages. For example, the journey from ordering a product from a clothing store, up until the point of putting in your card details – how easy and smooth was the journey from the point of ordering? The UX should feel logical and intuitive, making sure the user has every bit of information needed to navigate to where they need to be.

They are very much concerned more on the functionality and organisation of the website/application, with an end goal of creating a seamless experience for the target audience. User Experience isn’t always perfect, it takes time to iterate from the initial experience and is constantly being adjusted over time. UX designers take feedback from both the users and UI designers.

UI & UX

So, it’s rather obvious that UX and UI designers both need to work together, along with the input of feedback from people who use the application. Both have come a long way over the past years with the emergence of different design and development technologies, it is now possible to extend the creativity and elegance of websites and is only becoming more creative and seamless.

Are you looking to create or re-design a website for your business? Here at Square Media, we have experienced graphic designers who have designed a broad range of projects for clients, you can find out more about our web design services here. If you already have a design and need to turn that design into a developed website, whether bespoke or using a CMS, our developers have a surplus of experience across development and you can find out more about development here.

Leave a Reply

Your email address will not be published. Required fields are marked *

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!

Interested?

FREE Social Media Calendar

Writing Social Media posts and blogs can often seem like a mountainous task - our free Calendar will help you to take the first steps.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.

DOWNLOAD NOW

FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!

BOOK NOW

Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!

DOWNLOAD NOW

FREE SEO Audit

If you looked at yesterday's SEO Guide and wondered where to begin, our FREE SEO Audit will help you to establish a baseline starting point by pointing out the areas that need to be worked upon.

We'll tell you the areas of your site that are underperforming and those that are doing well!

GET YOUR SEO AUDIT NOW

1 Page SEO Tips Guide

SEO can be a minefield for many businesses, but as long as you follow a logical process for each and every page of your website, things don't have to be such a slog.

Our FREE SEO Tips Guide gives a simple, bullet-pointed guide to the basic SEO necessities to make your site perform well in Google and other search engines.

DOWNLOAD NOW

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).

BOOK NOW

Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.

DOWNLOAD NOW

Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!

DOWNLOAD NOW

Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.

DOWNLOAD NOW

5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!

DOWNLOAD NOW

Start 2021 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!

DOWNLOAD NOW

Happy Christmas from Flappy Santa!

It's Christmas Day so let's start with some fun - can you guide our intrepid Santa through the Christmas obstacles?

Don't forget to share your score at the end with the hashtag #SquareSanta

PLAY NOW