New Year, New You? 5 Signs That Say it’s Time to Rebrand

Avatar for administrator administrator 2nd January 2018 0 Comments

On a personal level the New Year is a time to set all those goals (most of which we won’t stick to) for self-improvement, whether that be improving your diet, getting more exercise or detoxing from the bad habits we pick up in life. So why shouldn’t the same sentiment apply to your business?

Start-up or established company, a good brand can mean the difference between success and failure in your respective market. Consumers are after all rather fickle (no offence intended for any consumers that have stumbled upon this post), with the face value of a business providing the ultimate perception of a company’s customer service credentials, industry wide reputation and advertising prowess, to name but a few things.

Good branding is so much more than creating a memorable logo, a strong brand should be portrayed on all fronts. A good brand has the power to improve recognition, create trust, support advertising, bolster profit, inspire employees, attract talent, boost repeat business AND generate new customers (phew!), and if your brand isn’t achieving these then why the hell not! If you’re unsure about whether 2018 is your year to rebrand, take a look at the following five signs that say it’s time to revisit your branding efforts.

1. Your business has moved on since your last rebrand

Businesses change, they have to to keep up with the continuously evolving demands of the modern day consumer. Your brand is there to state exactly what your company is all about so if your vision simply isn’t reflected then you may have outgrown it.

Whether it’s your business model or strategy that’s changed, the consumers you are looking to target or the market itself, a rebrand would be a wise step forward. Drag your company into the present day with a brand overhaul that reflects your business and what it does completely.

2. Your competition looks (and performs) better than you

As new competitors emerge and old ones evolve you may see yourself swamped in what can only be described as marketplace sameness. Businesses in a multitude of sectors have so easily fell victim to this fate, whether they see it or not. Over time and without carefully planned rebranding, brands almost mimic each other, a fact that gives consumers a difficult decision when choosing the company they want to do business with. Don’t fall into this trap, rebrand and differentiate yourself from your competitors.

3. You’ve received some negative press

Receiving a few bad reviews is simply the way the business world seems to work these days but if a bit of iffy feedback has turned into a sea of negative connotations, we won’t blame you for wanting to start again. A rebrand gives you the simplest and most effective route to salvation and even a chance with customers that had wrote off your brand previously.

4. You want to expand your reach

Expanding into a new marketplace or attempting to connect with a whole other audience is more often than not a great business move. A rebrand makes perfect sense if you are looking to maximise your market reach and could be just what you need to give your ambitious expansion plans a solid foundation.

5. Your brand just looks a bit crap

There are a lot of crap brands out there, which is unfortunate in today’s technologically driven, anything is possible world. Bad looking, poorly resonating brands result in a number of things with some even struggling to up their prices and others not being able to attract the talent or customers that will drive their business forward.

At Square Media, we say “no” to crap brands, it’s one of our many policies. If you’re looking for a rebrand and the measurable benefits it offers then don’t hang about. Start 2018 off on the right foot with a brand that means business.

Leave a Reply

Your email address will not be published. Required fields are marked *

Wait... Before you go…

We're hosting a FREE WEBINAR on the steps you need to take to avoid failure and how to grow your business using digital marketing.

On the 25th May at 10:00 am

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!


FREE January Content Plan

Writing Social Media posts and blogs can often seem like a mountainous task - our free January Content Plan will help you to take the first steps for the new year.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.


FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!


Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!


Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!


TikTok Guide

TikTok is a social media channel that is growing very fast. It has more than 3 billion downloads.

As a marketing agency that specialises in social media, we’ve put together our very own TikTok guide for you to use.

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).


Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.


Our Marketing Tips Infographic

Considering 2021 has been eventful with new trends and new marketing techniques arising we’ve made 2022 a lot easier for you!

We’ve put together our own marketing tips infographic especially for you to make your new year a little bit less stressful.

Download our FREE infographic here to find all of our best tips and watch your marketing rocket.


Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.


5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!


Start 2022 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!


Christmas fun with Dino Bounce!

It's Christmas Day so let's start with some fun - how far through Dino Bounce can you get?

Don't forget to share your score at the end with the hashtag #dinoBounce (our convenient Twitter button will do this for you)