Getting Your Brand Organised for the 12 Months Ahead

Avatar for administrator administrator 5th January 2018 0 Comments

2018 is going to be a great year for British business – what Brexit, right? – and as marketing strategists and digital boffins we make it our mission to ensure our clients are prepped for an exciting period of growth from the get-go. With New Year comes a new chance to fine tune your brand and more specifically its strategy. Planning at least 12 months ahead and regularly reviewing said plan is what we actively recommend to all, and with 12 months of 2018 left it’s certainly great timing for some organisation.

Investing in your brand and its strategy will not only stand you in good stead for decent conversion rates, increased traffic and better brand awareness, it could in fact save you money later, an objective every business, including ourselves, is keen to embrace. But what can you do to get your brand organised and on the right track for success by the end of the year? Read on to discover our top tips…

Get back to basics

The web is going to be massive, haven’t you heard?! Striking the right note on your website, if you don’t already, is fundamental to business success. Many (many) businesses still get their websites so wrong, with most vehemently avoiding the cost, time and presumed upheaval of rebuilding. From easy to alter issues like overused stock photos and retina burning colour schemes to poor navigation and technical check out failures, websites can go wrong on many levels. Make 2018 your year of web rejuvenation by creating a platform that is both brand cohesive and customer centric.

Micro manage your marketing

Delving into what your audience wants and the customer behaviours that are common throughout your marketplace is easier than many think. The latest tech, tools and techniques are making it easier for marketers like us to get a firm grasp on an individual client’s marketing requirements but still so many stick to the tried, tested and quite frankly generic strategies of yesteryear.

2018 is a time to dig deep into your market, micro managing the practices and making the most of the moments that will grab the attention of your audience this year. By tapping into this information you can present your audience with the messaging that inspires them at the right time and in the right place. Clear, accessible, at a glance and fully optimised moments are the golden ticket to attracting consumers, particularly those who are partial to impulse buying. A more in-depth approach to marketing will of course take more time and money to achieve – one third of B2B firms spend 10% or more of their budget on marketing though so you’ll be in good company – but the results of spending big will be seen.

Focus on lead nurturing

News of new or effective lead generation tactics are everywhere we look across the web, but focusing on lead nurturing, as described in a previous blog post of ours, is the way forward. Some 67% of those surveyed said that increasing leads for their sales department is the primary objective for 2018 but how you go about boosting these is up for debate. As well as dedicating time to generating new business, turn your attention to nurturing relationships with existing customers. Six out of 10 small to medium sized businesses reported that over half of their revenue is the product of repeat business so lead nurturing is certainly where it’s at.

Content development, drawing on digital marketing trends, and staying in touch with existing customers via email are just three tactics that can be used to lovingly nurture leads.

Leave a Reply

Your email address will not be published. Required fields are marked *

Wait... Before you go…

We're hosting a FREE WEBINAR on the steps you need to take to avoid failure and how to grow your business using digital marketing.

On the 25th May at 10:00 am

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!


FREE January Content Plan

Writing Social Media posts and blogs can often seem like a mountainous task - our free January Content Plan will help you to take the first steps for the new year.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.


FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!


Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!


Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!


TikTok Guide

TikTok is a social media channel that is growing very fast. It has more than 3 billion downloads.

As a marketing agency that specialises in social media, we’ve put together our very own TikTok guide for you to use.

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).


Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.


Our Marketing Tips Infographic

Considering 2021 has been eventful with new trends and new marketing techniques arising we’ve made 2022 a lot easier for you!

We’ve put together our own marketing tips infographic especially for you to make your new year a little bit less stressful.

Download our FREE infographic here to find all of our best tips and watch your marketing rocket.


Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.


5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!


Start 2022 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!


Christmas fun with Dino Bounce!

It's Christmas Day so let's start with some fun - how far through Dino Bounce can you get?

Don't forget to share your score at the end with the hashtag #dinoBounce (our convenient Twitter button will do this for you)