What is Guerrilla Marketing? + 5 of Our Favourite Examples to Inspire You

Guerrilla marketing is an advertising tactic in which a company uses imaginative yet unconventional marketing tactics to promote a product, service or brand without the hefty budget. It is usually completed in public places such as city streets, shopping centres, parks or beaches to maximise its effects and attract a lot of attention from the [...]

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Avatar for administrator administrator 6th December 2018 0 Comments

Top Reasons to Refresh your Website

There is no better or more cost-effective way to advertise your business than your website. It is the main showcase for your business to promote you to your clients, so it’s incredibly important not to forget about it. Your prospects visit your website to decide whether to buy from you and if they aren't satisfied, [...]

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Avatar for administrator administrator 6th November 2018 0 Comments

8 Marketing Tips for Small Businesses

Want to start marketing your small business but not sure where to start? Here are 8 quick and effective marketing tips that you can start using today to help market your business. 1. Get your website right A great place to start is to ensure you have an updated, easy to navigate website that is [...]

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Avatar for administrator administrator 25th October 2018 0 Comments

5 Reasons Why Your Business Needs a Blog

Blogging is a very powerful and cost-effective marketing tactic that can be used to promote your business online. Sadly, there are still many small (and large) business owners that are reluctant to start blogging for many different reasons, however, they may just be missing out on a great opportunity. And here’s why… Blogging consistently produces [...]

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Avatar for administrator administrator 10th October 2018 0 Comments

5 Steps to Building Media Relationships

Strong media contacts are crucial for effective public relations and one of the most important ways of developing solid media relationships is to gradually build and nurture them over time. Here are five steps to building strong media relationships to benefit your business: Respect their deadlines and be reliable Reporters and journalists are always working [...]

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Avatar for administrator administrator 4th October 2018 0 Comments

The Questions That Will Define Your Marketing Plan

Your marketing plan could be one of the most powerful components of your business plan, so you want to make sure you’re doing it right. Ask yourself the following questions when developing a marketing plan for your business. What is your USP? Your unique selling proposition is what differentiates your product or service; something that [...]

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Avatar for administrator administrator 27th September 2018 0 Comments

How to best optimise your content for voice search in 2018

It’s inevitable. The amount of voice searches across all search engines are increasing as each day passes, and are expected to account for billions of pounds worth of revenue and online sales in the next couple of years or so. Optimising your website and your content for voice searches is important, as attracting as many [...]

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Avatar for administrator administrator 25th September 2018 0 Comments

What Makes a Successful Web Page?

There are so many factors to consider when building a successful web page, that it can be difficult to know where to start, and with millions of web pages available at just a click of a button, you need to ensure your web page stands out from the crowd. Have the right content Have a [...]

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Avatar for administrator administrator 5th September 2018 0 Comments

Lead Generation Mistakes to Avoid

For many businesses, the key to success is to generate and secure targeted leads. Sadly, leads don’t grow on trees; finding and attracting the right audience for your business can have its challenges. Avoid these common mistakes businesses make when tackling lead generation for your business. Not knowing your audience If you’re unaware or unfamiliar [...]

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Avatar for administrator administrator 28th August 2018 0 Comments

It’s Not Just About Online – the Effective Offline Media Guide

Living in a digital era where the online world is the bread and butter of business life, it’s easy to believe that offline marketing methods are a thing of the past. Just because you run a business online, doesn’t mean you should forget about these great offline marketing methods that once helped the big brands [...]

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Avatar for administrator administrator 23rd August 2018 0 Comments