Small business SEO and local search: the ultimate guide

Avatar for Matthew Matthew 16th September 2021 0 Comments

Ranking factors

When it comes to ranking on search engines deciding factors that are taken into consideration are:

  • If your website is of a good standard
  • Your location and if it’s close to the searcher
  • If what you can offer is relevant to what the person is searching for
  • If you have an excellent online reputation and presence.


Top 10 tips on how to optimise your SEO process


Step 1: Focus on making a good website.

No website is perfect – but it should meet specific standards. Aspects that contribute to a good SEO and user experience perspective are site structure, loading speed and security.

Step 2: Let Google know your location.

To help Google understand the location of your business and put you in the correct local results, it’s essential to have up-to-date contact information in all the right places, including your website and Google My Business listing.

Step 3: Make a contact page.

Aside from search engines, your customers must know how they can contact you details in places where users would expect to find them.

Step 4: Local business data

Many factors influence business SEO, such as NAP, which stands for Name, Address, Phone number. Local business details such as addresses, phone numbers, geo-coordinates and opening hours should be correct at all times so that locals can access them.

Step 5: Set up ‘Google my business 

This is a great tool to use as it allows you to create a free profile to help promote your business via the search result option. This helps make you easily recognisable via google, possibly resulting in more traffic.

Step 6: Work on making great content

This will help your business get a significant boost, especially if you’re a blogger, as this gives readers a chance to get to know you and topics that interest you.

As well as writing about your interests, it is also essential to consider what your users want to read about. 

Step 7: Make content that is not only readable but is also engaging – have fun whilst writing – it shows!

Writing as you speak is an excellent way to do this as it enables readers to read in your voice, increasing your relatability factor. Carefully considering the type of language and the tone of voice you use is essential for implementing this.

Step 8: Create Mobile-Friendly pages

Due to the surge in mobile searches in the last few years, ensuring sites are catered to is essential and a bonus. With NAP (Name, Address and Phone) considered, search on mobiles can help track a user’s location, enabling your local information to rank higher in search results.

Step 9: Focus on creating quality content

Having a blog on your website is an excellent way to make sure that your website is filled with quality content and give your site a bump in search rankings. 

Don’t just write about yourself—educate and entertain your audience. There are plenty of ways to create unique content that helps you rank higher on search engines. Once creativity hits, you’ll have lots to write about.

Step 10: Organisation

This helps you focus on goals specifically related to your blog. Having a plan and clear intention for your SEO blogging is vital as it helps give a sense of direction and structure and keeps tabs on performance and engagement.

SEO aspects small businesses should consider:

  • Budget – Your budget may be more stretched as opposed/ in contrast to established competitors.
  • Speed – SEO can take a long time to deliver results, especially within a competitive sector.
  • Competition from ads   Advertisements now occupy a lot of screen space -making them a strong contender.
  • Big competitors – Some search terms are dominated by the big companies making it hard to compete.

Some SEO tools to consider:

  1. Having a good SEO audit platform – The benefit of this is that it improves your site’s overall performance because it flags any issues that your site has – this should be completed regularly to contribute to the optimisation of processes.
  2. Keyword search– This can be done to provide various solutions to commonly asked questions. It is a powerful tool for identifying prospective customers’ questions, making it easier to target them.
  1. Researching your competitors – What better way to utilise search engines by identifying competitors and where they rank within your industry? This helps give you further insight into what your peers are doing, allowing you to evaluate their processes.
  1. Utilise tools that do it all, such as Majestic and Ahrefs  This will give you further insights on connections to your competitors and directions for relevant links.


It’s clear to see that SEO is undeniably one of the most effective weapons for digital marketing for small businesses. Polishing such skills can help a business actively grow and build a broader audience that develops organically.

Implementing local SEO strategies may seem challenging initially, but it’s less complicated than some small businesses think. With the right tools, resources, and expertise considered, the process can be much more straightforward than portrayed.

Wait... Before you go…

We're hosting a FREE WEBINAR on the steps you need to take to avoid failure and how to grow your business using digital marketing.

On the 25th May at 10:00 am

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!


FREE January Content Plan

Writing Social Media posts and blogs can often seem like a mountainous task - our free January Content Plan will help you to take the first steps for the new year.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.


FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!


Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!


Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!


TikTok Guide

TikTok is a social media channel that is growing very fast. It has more than 3 billion downloads.

As a marketing agency that specialises in social media, we’ve put together our very own TikTok guide for you to use.

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).


Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.


Our Marketing Tips Infographic

Considering 2021 has been eventful with new trends and new marketing techniques arising we’ve made 2022 a lot easier for you!

We’ve put together our own marketing tips infographic especially for you to make your new year a little bit less stressful.

Download our FREE infographic here to find all of our best tips and watch your marketing rocket.


Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.


5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!


Start 2022 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!


Christmas fun with Dino Bounce!

It's Christmas Day so let's start with some fun - how far through Dino Bounce can you get?

Don't forget to share your score at the end with the hashtag #dinoBounce (our convenient Twitter button will do this for you)