What Is Google BERT?

So, What Is It?

Bidirectional Encoder Representations from Transformers, or BERT for short. Google have confirmed that this update will tackle more complicated queries. It’s a deep learning algorithm which is related to natural language processing.

It helps machines understand what words in a sentence mean, but with actual context rather than just seeing the words. Think of right, as in the direction, or the right to access clean water. Google’s Search Engine is now able to better decipher the context behind the query, which will hopefully return better results for the user.

Why Is It Important?

This is a major Google Algorithm update, which will approximately affect 10% of all search queries going forward. While 10% doesn’t seem like a whole lot, there are billions of searches a day through Google alone. This makes that 10% seem much more important. This update will allow Google to return more relevant results for longer and more complicated queries such as the ones below:

Google BERT Update, showing how it can improve Search Results

So, What Does BERT Mean For SEO?

Well going it forward it means that Google will serve more accurate and relevant results for more complicated and question orientated queries.

Which means that if your content is poorly written, you’ll really struggle to rank against sites with well written and informative content.

BERT will more than likely evolve in the coming years to influence a higher percentage of Search Queries.

We would suggest going over your content and making sure it’s structured well and is relevant to your services and customers.

Are you struggling to get your site to rank on Google? If you’re looking for help, our experts at Square Media are happy to assist you. Whether you just need some advice, or if you need someone to take over your Search Engine Optimisation, we’re more than happy to help! Get in touch with us today!

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Avatar for Ciaran Ciaran 25th October 2019 0 Comments
Searching discovery perforated paper magnifying glass

16 Simple Ways To Improve Your Site’s Search Rankings

SEO is no quick fix, it can take weeks, months and sometimes even years (depending on your industry), to reap the benefits of your hard work. Follow the steps below to help improve your search rankings, or use it as a checklist to ensure you have the basics covered.

improve your site's seo

If you’re looking for ways to improve your site’s SEO, or need someone to help out, why don’t you get in touch with us at Square Media, our knowledge and expertise in all things Search Marketing can help you and your business! 

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Avatar for Ciaran Ciaran 16th September 2019 0 Comments

Ranking Algorithm Updates – What Are They?

You’ve probably heard the term “Ranking Algorithm Change” or something similar before if you’ve ever dealt with a marketing agency or digital marketers. It’s a term that’s used to signify when Google or other Search Engines have changed how their ranking algorithms rank websites. But what does this mean for you?

What Are They?

Algorithm Updates happen most days, but they are tiny and generally you won’t see much difference, but every once in a while, Google will roll out a major update which can impact sites in a variety of ways. These bigger updates generally focus on certain things, in the past we’ve seen algorithm updates that have impacted sites who don’t have mobile friendly websites, and updates which have penalised sites with low-quality/spammy content.

Recent Major Algorithm Updates

Site Diversity Update – June 6th 2019 

The Site Diversity update impacted sites with multiple organic listings on one page to give more variety & diversity.

June 2019 Core Update – June 3rd 2019

Core updates happen a few times a year. This one impacted sites previously affected in other core updates.

March 2019 Core Update – March 12th 2019

Google confirmed a third major core update since they began using that label.

Medic Core Update – August 1st 2018

The Medic update mainly targeted health & medical sites, it was rolled out over the course of a week.

To see a full list of Google Ranking Algorithm Updates, please see here

Why Do They Matter?

While the small ranking updates shouldn’t have too much of an affect on your site & rankings, you should be aware of the major updates and the possible implications they can have.

These bigger updates can make or break your rankings, as we’ve seen countless times, for example, the Daily Mail lost 50% of their traffic from Google’s most recent major algorithm update. If you go onto the Daily Mail‘s site, you can see they’re not abiding by SEO best practices. That should show you how important making sure your website follows SEO best practices and Google’s guidelines.

How to Optimise for Ranking Algorithm Updates

While we can’t guarantee your site won’t get negatively impacted by an algorithm update, we can advise on the best practices to follow which should minimise any negative impact.

  • Make sure your content is unique and relevant to your site/industry.
  • Don’t spam keywords into your pages and content, this may have worked in the early 2000’s, but not anymore.
  • Make sure your website is mobile friendly, as Google now gives priority to mobile optimised sites.
  • Don’t build your SEO from Black Hat techniques such as link spamming and cloaking.
  • Follow Google’s guidelines, as these are the best ways to get your content to rank.
  • Gain natural links from reputable sources, rather than paying for them.

By following SEO best practices, you’ll minimise the risk of your site being deranked, and also reap the benefits when a major update comes around, as Google will see you’ve been following their guidelines.

At Square Media, we can help optimise your SEO by following Google’s Guidelines. While we mainly work in the following areas; Corby, Northampton, Kettering, Wellingborough and Leicester, but we’re more than happy to work with customers all across the UK. Get in touch with us today to find out more about our services and how we can help you.

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Avatar for Matthew Matthew 15th August 2019 0 Comments

What Is Local SEO & Why You Should Be Optimising For It

With Google and other Search Engines giving more leverage to local searches, any business wanting to show up in their local area for searches should really be investing in optimising their Local SEO presence. Otherwise you’ll find your competitors will be appearing instead.

What is Local SEO?

Local SEO is the process of optimising your website to rank better for local searches. While similar to ‘standard’ SEO, there are some key differences, because Local SEO isn’t just about Search Engines.

Local SEO is all about getting your business to rank when someone searches for a service, near them. For example, “plumbers near me”. This search query will bring up some of the closest and best optimised businesses near to you. Here is an example below.

Local SEO Agency Near Me
The results which were delivered for the search term "seo agency near me".

The benefits of optimising your Local SEO is that you can bypass normally competitive terms, as Google is giving much more weight to local businesses over the big corporations when it comes to local searches. This is one of the many reasons why you should be optimising your website for local SEO.

What is Google My Business?

Google My Business, or GMB for short, is a platform for businesses to advertise and showcase their brand, almost like a mini social media profile, but it’s optimised for Local SEO.

Square Media GMB Local SEO
Our Google My Business listing.

As you can see above, there’s a lot of information you can put into a Google My Business listing. By adding relevant information to your GMB listing, you’ll increase the chances of your listing appearing when someone searches for the services you offer. You can add the services you provide to your listing, along with a description of your business, opening times and many more items.

It’s also wise to set up a Bing Places for Business listing as well, as this will show if someone is using Bing, or a voice assistant like Amazon’s Alexa.

Citations – What are they and why are they important for Local SEO?

A citation is any listing of your business’ NAP (Name, Address, Phone Number).

You’ll want to make sure all your citation information is exactly the same across outlets, as incorrect information can stop a browser from becoming a customer.

Citations are one of the most important aspects of Local Search, as this allows Search Engines to pull in data from multiple sources to verify that you’re information is correct, and more citation listings increases the chance you’ll appear for local queries. Some citation listings also allow you to insert a link to your site, which also helps with Local SEO as some high quality directories are held in high regard.

Social Media profiles also add to the citation side of Local SEO, because a business Facebook profile will allow you to add company information, such as NAP and other information.

How to Rank Well in Local Search

There are three main factors you should take into account when optimising your business for local search.


How near is your business to the searcher? If you’re only down the road from the searcher, you’re more likely to appear over another business 2 miles away.


How relevant is your business to the searcher’s query? For example, if you’re local business that sells Audio/Visual products, and the searcher’s query is “computer shops near me” it’s unlikely you’ll show over a business who solely provides computers and computer services.


What are other customers saying about your business and the services/products you provide? Reviews have a big impact when it comes to local SEO. A highly reviewed business will have an easier time ranking over a business which only has 1 star, but might be closer. As Google and other search engine value how well perceived your company is.

At Square Media, we can help improve your local Search rankings. While we mainly work in the following areas; Corby, Northampton, Kettering and Leicester, we’re more than happy to work with customers all across the UK. Get in touch with us today to find out more about our services and how we can help you.

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Avatar for Matthew Matthew 9th July 2019 0 Comments

Why SEO Is Important For Small Businesses

SEO is important for businesses of all sizes, but it is becoming increasingly more important for smaller businesses as marketing your business is even more competitive than before.

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Avatar for Matthew Matthew 10th June 2019 0 Comments

How to Optimise for Voice Search in 2019

Voice Search is becoming an increasingly popular way to search on the web, so here are some tips on how to optimise your site for Voice Search in 2019.

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Avatar for Matthew Matthew 27th May 2019 0 Comments

How to Optimise Your 404 Page for Better User Experience

What is a 404 page? A 404 page ( also known as ‘page not found’ or ‘error page’) is the page that appears when a user tries to navigate to a page that no longer exists due to a broken link or a page being deleted. Why is it a bad thing? A 404 error [...]

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Avatar for administrator administrator 27th February 2019 0 Comments

How to Perform an SEO Audit on Your Site

Search Engine Optimisation (SEO) is the process of increasing the visibility and searchability of a website in accordance with search engines algorithms. A great way to initiate improving your sites SEO is to complete an SEO audit which will help determine how well your website is performing and identify any key areas that need working [...]

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Avatar for administrator administrator 14th February 2019 0 Comments

Top SEO Tools to Help You Manage, Monitor and Improve Your Websites Rankings

Search engine Optimisation (SEO) is a wonderful thing…if you know what you are doing. To be successful with SEO, you must use the right tools. Here we reveal our top SEO tools to help manage, maintain and improve your websites rankings. SEMrush SEMrush can help you carry out keyword research, track which keywords your competitors [...]

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Avatar for administrator administrator 22nd January 2019 0 Comments

Black Hat SEO Techniques to Avoid Like the Plague

Black hat SEO refers to the use of a number of sneaky SEO practices to increase a websites’ ranking position by violating search engines’ guidelines. Using proper techniques, preferred by search engines to rank and receive traffic organically can be time consuming and make black hat techniques look attractive. However, search engines will penalise sites [...]

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Avatar for administrator administrator 8th January 2019 0 Comments