What Is Google BERT?

So, What Is It?

Bidirectional Encoder Representations from Transformers, or BERT for short. Google have confirmed that this update will tackle more complicated queries. It’s a deep learning algorithm which is related to natural language processing.

It helps machines understand what words in a sentence mean, but with actual context rather than just seeing the words. Think of right, as in the direction, or the right to access clean water. Google’s Search Engine is now able to better decipher the context behind the query, which will hopefully return better results for the user.

Why Is It Important?

This is a major Google Algorithm update, which will approximately affect 10% of all search queries going forward. While 10% doesn’t seem like a whole lot, there are billions of searches a day through Google alone. This makes that 10% seem much more important. This update will allow Google to return more relevant results for longer and more complicated queries such as the ones below:

Google BERT Update, showing how it can improve Search Results

So, What Does BERT Mean For SEO?

Well going it forward it means that Google will serve more accurate and relevant results for more complicated and question orientated queries.

Which means that if your content is poorly written, you’ll really struggle to rank against sites with well written and informative content.

BERT will more than likely evolve in the coming years to influence a higher percentage of Search Queries.

We would suggest going over your content and making sure it’s structured well and is relevant to your services and customers.

Are you struggling to get your site to rank on Google? If you’re looking for help, our experts at Square Media are happy to assist you. Whether you just need some advice, or if you need someone to take over your Search Engine Optimisation, we’re more than happy to help! Get in touch with us today!

Read More
Avatar for Ciaran Ciaran 25th October 2019 0 Comments

Google’s 21st Birthday!

It’s Google’s 21st Birthday today!

The Search giant that we all know and probably use daily, was once much smaller. Here’s a quote from Google themselves on this historical day for the company.

“21 years ago, two Stanford Ph.D. students, Sergey Brin and Lawrence (Larry) Page, published a paper about launching a prototype of a “large-scale search engine.”

“We chose our systems name, Google, because it is a common spelling of googol, or 10100 and fits well with our goal of building very large-scale search engines,” the students wrote.

Today, Google operates all over the world in over 100 languages, answering trillions of search queries each year.

The scale is large, to say the least.

Happy 21st Birthday, Google!​

Google is no longer just a search engine, they own the Android operating system, they’re entering the gaming space with Google Stadia, and they’re working on refining their driver-less cars.

Google now processes on average 40,000 search queries per second which equates to 3.5 billion searches a day!

Happy Birthday to our favourite search engine!

Read More
Avatar for Ciaran Ciaran 27th September 2019 0 Comments
Jigsaw teamwork concept macro shot

Square Media are now a member of the Northamptonshire Chamber!

We’re proud to announce we’re now members of the Northamptonshire Chamber of Commerce!

The chamber provides a strong community platform helping Northamptonshire-based businesses meet many other businesses across the county, covering many industries.

We’ll be regularly sharing our own takes on industry news and free tips to improve your digital marketing.

We’re excited as this is the start of a new chapter for us, and our team is ready to go out and attend networking events as well as helping out businesses across the county propel their marketing to the stars!

Northamptonshire Chamber logo

Read More
Avatar for Matthew Matthew 23rd August 2019 0 Comments

Google Analytics: Still Massively Underused

One of Google’s most prestigious tools is their Analytics platform. A tool that provides so much insight into how a website is performing (or how it isn’t) and there are still so many businesses that aren’t utilising this tool to make the most of their website / online marketing efforts. There are so many different [...]

Read More
Avatar for administrator administrator 25th April 2018 0 Comments

Facebook Strikes Again! Network Skirts Around GDPR Leaving 1.5bn Unprotected

It appears that the guys at Facebook didn’t see our recent post that GDPR is coming and there’s no skirting around it. The social network has hit the headlines once again, this time accused of flouncing the tough new privacy laws coming to Europe next month. Have they not learnt anything from the Cambridge Analytica [...]

Read More
Avatar for administrator administrator 23rd April 2018 0 Comments

Google’s Mobile-first Indexing begins to roll out

Last Week, Google announced that it’s ‘mobile-first’ indexing of the web is now starting to roll out after many conversations, experiments and tests that have lasted just under two years. Back in 2016, Google first detailed it’s plan to change the way it’s search engine operates, explaining how it’s algorithms would eventually be shifted to [...]

Read More
Avatar for administrator administrator 2nd April 2018 0 Comments

GDPR is Coming and There’s No Skirting Around It

The European Union’s General Data Protection Regulation (GDPR) compliance deadline is on the horizon – I think we’ve mentioned that one before. In fact, after months (and months) of asking whether your website is ready for GDPR, it’s rather crept up on us, but did you know that the regulation applies to businesses based or [...]

Read More
Avatar for administrator administrator 13th March 2018 0 Comments

Default Ad-Blocker Launched – Even Google Hates Adverts!

We’ve all been the victim of an annoying full-page or auto-playing video ad that just won’t go away, but thanks to Google’s latest initiative, these intrusive ads could quickly become a thing of the past. The company, which seems to have its fingers in many pies after teaming up with WordPress amongst other things recently, [...]

Read More
Avatar for administrator administrator 19th February 2018 0 Comments

WordPress Gets the Google Treatment – Dedicated Team to Overhaul our Favourite CMS

It’s no secret, we love a bit of WordPress. In fact, we develop a lot of WordPress websites, giving our clients the easy to manage platforms they need to better represent their business online. Needless to say, the latest news regarding Google paying special attention to WordPress was music to our ears. The development of [...]

Read More
Avatar for administrator administrator 10th February 2018 0 Comments

Facebook Advertising – the New Features You Need to Know About

Despite recent news that Facebook traffic is down to just 50 million hours per day, we say ‘just’ as this represents a significant drop for the global leading network, Facebook advertising is still an excellent route for so many businesses. There are after all 2.13 billion monthly active Facebook users worldwide, so what business wouldn’t [...]

Read More
Avatar for administrator administrator 7th February 2018 0 Comments