Google Analytics: Still Massively Underused

Avatar for administrator administrator 25th April 2018 0 Comments

One of Google’s most prestigious tools is their Analytics platform. A tool that provides so much insight into how a website is performing (or how it isn’t) and there are still so many businesses that aren’t utilising this tool to make the most of their website / online marketing efforts.

There are so many different information resources available within Analytics, ranging from a simple overview of the quantity and quality of traffic including metrics such as average session duration, bounce rate etc all the way to segments that allow you to specify and make your own metrics such as page-scroll depth, conversion rates and much more.

This article will cover off just a few metrics that you should consider measuring or adding to your Analytics account and how they will directly impact the way you look at your website and the next steps you should take in marketing your business online:

Device Analysis:

 

Audience > Mobile > Overview

By visiting this part of Analytics, you are able to view a device split of the traffic that visits your website as well as some general metrics that show how each traffic channel is performing.

Bounce Rate indicates how many users visit your website / one of your pages and then leave again in a very short amount of time. This metric can help identify some critical problems very quickly, including things such as:

  • Wrongfully titled content (misleading information)
  • Badly optimised pages
  • Loading errors
  • Uninteresting Content

 

Webpage Analysis:

 

Behaviour > Site Content > All Pages

This page shows you how each and every single one of your pages on your website is performing. Just like the above device analysis, this page shows individual metrics for each and every single page and allows you to sort these by smallest > largest (and vice versa) by clicking on the tables.

Again, these metrics will help you quickly identify which pages aren’t performing well and which pages are.

Traffic Analysis:

 

Acquisition > All Traffic > Channels

This page shows you an accurate representation of where all your website traffic is coming from. This is broken up into different categories, and can be clicked on to view further information for some of the channels:

  • Direct – people visiting the website by typing in the URL or visiting a bookmarked page.
  • Organic – Traffic that has come from a search engine (Google, Bing) that isn’t advertised.
  • Paid Search – Traffic that has come through an advertised search engine channel (Google AdWords, Bing Ads etc)
  • Referral – Users that have clicked on a link on another website that leads to yours
  • Email Marketing – Users who have clicked on your website link from within an email.
  • Social – Visitors that have found your website through social media and have clicked a link to visit the website.

This again shows the same metrics as the previous two analysis pages stated in this article and helps you measure the quality of different channels against each-other.

Custom Reports:

Another massively underused area of Google Analytics is the custom reports. With the custom reports, you are able to set up completely custom metrics and track very in-depth information such as traffic quality on an hourly basis.

There is a great guide by Online Metrics on how to set up one of these hours of the day reports and can be done in a very short amount of time if you follow the instructions correctly.

If you are running Google AdWords, this report is perfect for identifying when your money is being wasted (due to low-quality clicks and no conversions) and re-allocating this budget to times of the day when there are conversions and relevant traffic coming through.

 

Want to learn more?

Get in touch with us and we’d be happy to discuss with you further how to use Google Analytics to it’s fullest extent and what else it can bring to your business.

Square Media is Northamptonshire’s premiere Web Design & Marketing Agency experienced in developing effective content and marketing strategies for forward-thinking companies in the local area. Our team of specialists consistently deliver outstanding results working in a variety of areas such as Search Engine Optimisation, Social Media Marketing Consultancy, Pay Per Click (PPC) and AdWords Management amongst a wide range of other services.

Leave a Reply

Your email address will not be published. Required fields are marked *

Wait... Before you go…

We're hosting a FREE WEBINAR on the steps you need to take to avoid failure and how to grow your business using digital marketing.

On the 25th May at 10:00 am

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!

Interested?

FREE January Content Plan

Writing Social Media posts and blogs can often seem like a mountainous task - our free January Content Plan will help you to take the first steps for the new year.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.

DOWNLOAD NOW

FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!

BOOK NOW

Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!

DOWNLOAD NOW

Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!

FREE BLOG POST TEMPLATE

TikTok Guide

TikTok is a social media channel that is growing very fast. It has more than 3 billion downloads.

As a marketing agency that specialises in social media, we’ve put together our very own TikTok guide for you to use.

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).

BOOK NOW

Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.

DOWNLOAD NOW

Our Marketing Tips Infographic

Considering 2021 has been eventful with new trends and new marketing techniques arising we’ve made 2022 a lot easier for you!

We’ve put together our own marketing tips infographic especially for you to make your new year a little bit less stressful.

Download our FREE infographic here to find all of our best tips and watch your marketing rocket.

DOWNLOAD NOW

Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.

DOWNLOAD NOW

5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!

DOWNLOAD NOW

Start 2022 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!

DOWNLOAD NOW

Christmas fun with Dino Bounce!

It's Christmas Day so let's start with some fun - how far through Dino Bounce can you get?

Don't forget to share your score at the end with the hashtag #dinoBounce (our convenient Twitter button will do this for you)

PLAY NOW