How a bespoke website can benefit your business

What is a bespoke website? 

A bespoke website is designed especially for a specific service or requirement. With the virtual ‘new normal’ that we are now in, this is a great way to stay ahead of your competition as it helps you know and reach your target audience with ease. 

What is its purpose? 

The purpose of a bespoke website is to provide specific solutions to help you to target your industry market internationally; this is because customers can discover your brand on a larger global scale internationally. 

What is the difference between bespoke website designs and a templated, cheap alternative? 

The main difference between these two types of sites is that from using a templated pre-designed website (usually from Website builders such as WIX) 

you can choose an existing template and build the rest of the site. Although some may argue that this is a more convenient option, it can also be seen as limiting, meaning you may not get to let your brands’ personality truly shine or specifically target your preferred market. 

This, of course, is contrary to bespoke designs in which the websites are handcrafted based on your audiences wants and needs; this, of course, is vital when building a website as it caters specifically to your target market; kickstarting the entire customer journey. 

What are the benefits of having a bespoke website designed, and why are they beneficial? 

The benefit of having a bespoke website is that it helps you work within a particular niche market, making the entire marketing process flow better. 

Viewing your business as its unique entity with its unique brand strategy, clear business objectives, and principles will enable clients to get a correct impression of who you are as a company, making them more likely to invest in your goods or services. 

This is why you must have a unique, bespoke web design that accurately reflects the mindset and personality of your business. 

Listed below are some examples of the further benefits of having a bespoke website: 

• It gives you the chance to choose and create a distinguishable design from scratch 
• It provides the opportunity for a better strategy structure for your business 
• It enables for a higher level of professionalism as you will be able to retain and maintain customer relations directly 
• The contribution of the SEO functionality aspects of/towards your marketing 
• You can create a ‘future-proof’ web design  
• Provides growth opportunities from various perspectives 
• It can contribute to positive first impressions and exceptional customer service due to its direct nature 
• It gives you a sense of ownership  

How can you  as a business benefit from using Bespoke Sites?

Due to your bespoke website in itself ‘doing some of the work for you,’ this leaves you with more time and money to improve your resources and focus on other aspects of your company. Another valuable way to benefit from bespoke sites is in regards to customer attraction and retention; due to the nature and objective of the website. 

How can you utilise this to reflect your company values and help with customer retention? 

By investing in a bespoke website, you can be one step ahead of the game. You can use this to your advantage to reflect your company values by constantly working on the feedback that you receive from the onset to create a good reputation and build relationships; in turn, this can help customers see that you care about them and their opinions. 

How can we help you? 

At Square Media, we have a wide range of talents within the team dedicated to helping you, such as: 

• Web Design 
• Graphic Design 
• Content Writing 
• SEO expertise 

Want to find out more about how we can help you? Speak to us today!