How a bespoke website can benefit your business

Avatar for Matthew Matthew 7th October 2021 0 Comments

What is a bespoke website? 

A bespoke website is designed especially for a specific service or requirement. With the virtual ‘new normal’ that we are now in, this is a great way to stay ahead of your competition as it helps you know and reach your target audience with ease. 

What is its purpose? 

The purpose of a bespoke website is to provide specific solutions to help you to target your industry market internationally; this is because customers can discover your brand on a larger global scale internationally. 

What is the difference between bespoke website designs and a templated, cheap alternative? 

The main difference between these two types of sites is that from using a templated pre-designed website (usually from Website builders such as WIX) 

you can choose an existing template and build the rest of the site. Although some may argue that this is a more convenient option, it can also be seen as limiting, meaning you may not get to let your brands’ personality truly shine or specifically target your preferred market. 

This, of course, is contrary to bespoke designs in which the websites are handcrafted based on your audiences wants and needs; this, of course, is vital when building a website as it caters specifically to your target market; kickstarting the entire customer journey. 

What are the benefits of having a bespoke website designed, and why are they beneficial? 

The benefit of having a bespoke website is that it helps you work within a particular niche market, making the entire marketing process flow better. 

Viewing your business as its unique entity with its unique brand strategy, clear business objectives, and principles will enable clients to get a correct impression of who you are as a company, making them more likely to invest in your goods or services. 

This is why you must have a unique, bespoke web design that accurately reflects the mindset and personality of your business. 

Listed below are some examples of the further benefits of having a bespoke website: 

  • It gives you the chance to choose and create a distinguishable design from scratch 
  • It provides the opportunity for a better strategy structure for your business 
  • It enables for a higher level of professionalism as you will be able to retain and maintain customer relations directly 
  • The contribution of the SEO functionality aspects of/towards your marketing 
  • You can create a ‘future-proof’ web design  
  • Provides growth opportunities from various perspectives 
  • It can contribute to positive first impressions and exceptional customer service due to its direct nature 
  • It gives you a sense of ownership  

How can you  as a business benefit from using Bespoke Sites?

Due to your bespoke website in itself ‘doing some of the work for you,’ this leaves you with more time and money to improve your resources and focus on other aspects of your company. Another valuable way to benefit from bespoke sites is in regards to customer attraction and retention; due to the nature and objective of the website. 

How can you utilise this to reflect your company values and help with customer retention? 

By investing in a bespoke website, you can be one step ahead of the game. You can use this to your advantage to reflect your company values by constantly working on the feedback that you receive from the onset to create a good reputation and build relationships; in turn, this can help customers see that you care about them and their opinions. 

How can we help you? 

At Square Media, we have a wide range of talents within the team dedicated to helping you, such as: 

  • Web Design 
  • Graphic Design 
  • Content Writing 
  • SEO expertise 

Want to find out more about how we can help you? Speak to us today!

Wait... Before you go…

We're hosting a FREE WEBINAR on the steps you need to take to avoid failure and how to grow your business using digital marketing.

On the 25th May at 10:00 am

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!


FREE January Content Plan

Writing Social Media posts and blogs can often seem like a mountainous task - our free January Content Plan will help you to take the first steps for the new year.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.


FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!


Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!


Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!


TikTok Guide

TikTok is a social media channel that is growing very fast. It has more than 3 billion downloads.

As a marketing agency that specialises in social media, we’ve put together our very own TikTok guide for you to use.

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).


Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.


Our Marketing Tips Infographic

Considering 2021 has been eventful with new trends and new marketing techniques arising we’ve made 2022 a lot easier for you!

We’ve put together our own marketing tips infographic especially for you to make your new year a little bit less stressful.

Download our FREE infographic here to find all of our best tips and watch your marketing rocket.


Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.


5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!


Start 2022 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!


Christmas fun with Dino Bounce!

It's Christmas Day so let's start with some fun - how far through Dino Bounce can you get?

Don't forget to share your score at the end with the hashtag #dinoBounce (our convenient Twitter button will do this for you)