Instagram Marketing Tips for Small Businesses

Avatar for administrator administrator 28th November 2017 0 Comments

A favourite with celebrities and social media high risers, Instagram has built an enviable reputation since its launch back in 2010. After securing second prize for the Best Mobile App in its first year of trading and with its CEO and founder being featured on lists like ‘The 100 Most Creative People in Business’ and ’30 Under 30’, Instagram has all the accolades to back up their status, but for years now smaller businesses have overlooked this picture perfect platform as a contender in their social media marketing mix?

Instagram isn’t just reserved for businesses looking to sell visual products or big, market leading brands with even bigger marketing budgets, it can be used by businesses of all sizes and niches to promote their wares to real followers – which is more than can be said for Twitter! Read on to discover whether Instagram is really worth it for small businesses like you and discover the Instagram marketing tips that will help you build a base of suitably engaged and active followers.

The stats that say give Instagram a go!

According to a recent study conducted by research and advisory firm Forrester, Instagram secures a pretty impressive engagement rate, performing 58 times better than market leader and social media superstar Facebook.

The platform provides a direct link to teenagers, who consider Instagram to be the most important social network, as well as lesser influenced 18- to 29-year-olds, an age range that has been notoriously difficult to impress with social media marketing in more recent years. Whilst most of Instagram’s 600 million users are aged within these brackets, it’s important to note that six out of ten adults have Instagram accounts. Of these users some 60% are active every single day. Just over a quarter of Instagram users are also high earners, bringing home more than £55,000 per year, which means plenty of disposable income to spend buying products or services from your small business!

Three quick steps to small business Instagram success

There are many ways you and your small business can make Instagram a profitable and successful part of your wider marketing strategy. Here are just three top tips to take on-board when using Instagram to promote your business…

Use your profile to reach your target audience

It’s amazing to think that Instagram profiles were launched two years after the network’s initial inception and five years on, your profile makes it simple to define and share what your business is all about. Customise your profile with your marketing aims in mind using it to push the products and services at the centre of your brand as well as provide an insight into your company culture.

Discover and engage with potential customers

Finding and following the individuals that may be interested in working with your brand may be easy – just look at the profiles and followings of businesses similar to yourself – but establishing a genuine connection is a little harder. Don’t spam users with pushy sales posts and generic content, make an effort to create content that really appeals.

Enjoy the creativity of Instagram

Instagram is so much more than sharing pretty pictures. There are tons of content types to explore (and exploit) so do it and engage with your target audience on many levels. Behind the scenes videos, inspirational quotes, employee stories (and of course selfies), blog images, product arrangements and product reveals are all great options for boosting the creativity of your Instagram marketing campaign. Keep images high quality and don’t forget those hashtags!

Want all the joy of Instagram without the hard graft? Let us take care of your social media marketing strategy for you. Contact our team today to discuss your social wants and needs.

Leave a Reply

Your email address will not be published. Required fields are marked *

Wait... Before you go…

We're hosting a FREE WEBINAR on the steps you need to take to avoid failure and how to grow your business using digital marketing.

On the 25th May at 10:00 am

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!

Interested?

FREE January Content Plan

Writing Social Media posts and blogs can often seem like a mountainous task - our free January Content Plan will help you to take the first steps for the new year.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.

DOWNLOAD NOW

FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!

BOOK NOW

Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!

DOWNLOAD NOW

Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!

FREE BLOG POST TEMPLATE

TikTok Guide

TikTok is a social media channel that is growing very fast. It has more than 3 billion downloads.

As a marketing agency that specialises in social media, we’ve put together our very own TikTok guide for you to use.

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).

BOOK NOW

Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.

DOWNLOAD NOW

Our Marketing Tips Infographic

Considering 2021 has been eventful with new trends and new marketing techniques arising we’ve made 2022 a lot easier for you!

We’ve put together our own marketing tips infographic especially for you to make your new year a little bit less stressful.

Download our FREE infographic here to find all of our best tips and watch your marketing rocket.

DOWNLOAD NOW

Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.

DOWNLOAD NOW

5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!

DOWNLOAD NOW

Start 2022 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!

DOWNLOAD NOW

Christmas fun with Dino Bounce!

It's Christmas Day so let's start with some fun - how far through Dino Bounce can you get?

Don't forget to share your score at the end with the hashtag #dinoBounce (our convenient Twitter button will do this for you)

PLAY NOW