Why You Need to Learn About SEO

Avatar for administrator administrator 4th March 2017 0 Comments

Search engine optimisation (SEO) is a term you see everywhere on the internet. It encompasses a lot and can be a bit tricky if you’re just starting online marketing. Irrespective of how much knowledge you have on the subject, you should understand that you need to learn as much as you can about it if you aim to stand out in your online marketing plan expedition.

SEO is a practice that is used to affect the visibility of a website or a web page in a web search engine’s unpaid results. This process is usually referred to as ‘natural’ or ‘organic search’ because it involves driving traffic to your site without incurring advertisement cost.

Search engine optimisation is an exceptional marketing process that focuses on boosting your online visibility. Quite simply, SEO is at times just a matter of ensuring your website is organised in a manner that search engines understand, as well as having an excellent homepage, navigation and QUALITY CONTENT.

I found out about the concept of SEO accidentally many years ago when I created a simple website for the main aim of presenting my freelance portfolio. A little while later, I started getting enquiry emails and was curious to find out how people had found me so quickly. So, an accident made me explore the industry to learn as much as I could.

Selling Online or Not, SEO Is Important

Many business ventures always look past SEO simply because they don’t ‘sell online’. They are certain that being a brick-and-mortar business means they do not need to pull people to their websites as they don’t make any profit ‘directly from it’.

I can categorically tell you that it is very WRONG!

One average people do one or two researches before they commit to making a purchase. Even if you’re not an online seller, people will still search for what your business ‘sells’ and if you don’t have a solid online presence, they’ll most likely find your competitor instead and contact them to initiate a purchase without even knowing you exist.

A quick thought:  Have you ever been out and about and decided to try out a new place to eat? Did you go to people door-to-door to ask if they had a good place in mind? That’s unlikely.

If you flow with the today’s age, you would most likely have picked up your phone and had a quick search of restaurants in your area. Some paid searches would obviously appear in your search results, but most of what you saw was brought to you because of the SEO efforts conducted on the part of those businesses.

Some Still Don’t Use It. Why?

Some businesses understand the concept of SEO and how important it is but still decide not to go for it. There could be a number of reasons why.

“For starters, people need to communicate with others” stated the MD of British internet marketing firm Square Media, Matthew Rigby “A lot of individuals feel more relaxed in the event that they can see you and what others thought about you before buying from you themselves. Real life face-to-face dealings and continuous communications have an expansive influence in building relationships with clients”.

Matthew acknowledged the fact that many businesses understand the importance of SEO, they seem to place more value in face-to-face connections and ignore how they are found by those people in the first place (possibly the internet)…. For further Search Engine Optimisation advice, contact us or Request a free Analysis!

Wait... Before you go…

We're hosting a FREE WEBINAR on the steps you need to take to avoid failure and how to grow your business using digital marketing.

On the 25th May at 10:00 am

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!


FREE January Content Plan

Writing Social Media posts and blogs can often seem like a mountainous task - our free January Content Plan will help you to take the first steps for the new year.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.


FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!


Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!


Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!


TikTok Guide

TikTok is a social media channel that is growing very fast. It has more than 3 billion downloads.

As a marketing agency that specialises in social media, we’ve put together our very own TikTok guide for you to use.

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).


Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.


Our Marketing Tips Infographic

Considering 2021 has been eventful with new trends and new marketing techniques arising we’ve made 2022 a lot easier for you!

We’ve put together our own marketing tips infographic especially for you to make your new year a little bit less stressful.

Download our FREE infographic here to find all of our best tips and watch your marketing rocket.


Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.


5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!


Start 2022 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!


Christmas fun with Dino Bounce!

It's Christmas Day so let's start with some fun - how far through Dino Bounce can you get?

Don't forget to share your score at the end with the hashtag #dinoBounce (our convenient Twitter button will do this for you)