If an SEO Agency tries to sell you links, run! Run Fast.

Avatar for administrator administrator 26th April 2017 0 Comments

My names Matthew, the Director here at Square Media.

I’m sick and tired of client’s and ‘expert’ SEO agencies talking about buying links. It does not work, and does more harm than good. Even more annoying, is that you don’t even need to buy links – It’s a complete scam.

Instead, if your company spends time (which we all know is way more valuable than money) writing good content, that human beings actually want to read and share, then you are letting other people do the work for you (and save a sh*t tonne of money whilst you are doing it!).

‘Proper’ Search Engine Optimisation is one of my company’s core competencies – So I do actually know what I’m talking about. Our emphasis is on purely ‘white-hat’ techniques, and there are white-hat ways of building links to your website. The best ways do not involve buying or leasing links from seemingly high PageRank websites – That is a sure fire way of getting yourself blacklisted in the SERP’s. Don’t believe me?… Read it from ‘the horses (Google) mouth’.

Instead, our approach (and the correct approach) to SEO is based on hard graft; creating high quality, unique and shareable content which in itself drives high quality links to your website. High quality content, underpinned with basic on-site SEO techniques and a focus on user intent are the core values of modern SEO strategies.

SEO is DEFINITELY NOT about link building and keyword stuffing (these days) – It simply does not work and does more harm than good, but sadly there are many agencies which still conduct themselves in this manner – and it’s frankly disgusting.

Let me know if you’d like to discuss how I can help your business further, and I can give you an idea of what we would propose and the potential costs involved.

Just so you know, we can’t conduct any SEO works until a full and detailed technical audit has been conducted on your website, research completed into your target market and we have achieved a solid understanding of your current digital marketing practices. And yes, it is chargeable – and so it should be considering we actually put days worth of hard-graft and expertise into preparing one. We do offer a ‘free one’ if you’re skint.

Armed with this information we can confirm a budget with you, but we do not offer ‘packages’ as there simply isn’t a ‘one-size-fits-all’ option with SEO – Like I said, it comes down to hard graft, and the amount of hard graft needed varies dependent on market, audience, website history and competition. Similarly to the above, if an ‘expert’ SEO Agency starts talking about ‘SEO Packages’ – Run even faster!

No, our pricing is based on monthly hourly budgets (for example; 20 hours per month). Everyone understands time – And you don’t have to deal with decrypting ‘technical blah, blah’.

It’s also important to consider that SEO done properly has to be conducted in the context of a full digital marketing strategy – Not just as a standalone service. For that reason our SEO service actually works, because as a ‘full-service’ MARKETING AGENCY we can not only provide actual expert advice on SEO, but we can provide you with all of the supporting services required to conduct a successful online marketing campaign. Great SEO is only PART of a great Digital Marketing campaign.

Tight on budget? – Avoid SEO altogether. SEO that actually works isn’t cheap. Instead, my advice is to just focus on producing good content internally and save your money. Better yet, look into Google Ads (We can help) – Although, if you aren’t careful. and don’t know what you are doing you can waste just as much money doing that!

P.s. If you like what I’ve said.. Do the honourable thing. Share it.

Leave a Reply

Your email address will not be published. Required fields are marked *

Wait... Before you go…

We're hosting a FREE WEBINAR on the steps you need to take to avoid failure and how to grow your business using digital marketing.

On the 25th May at 10:00 am

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!


FREE January Content Plan

Writing Social Media posts and blogs can often seem like a mountainous task - our free January Content Plan will help you to take the first steps for the new year.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.


FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!


Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!


Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!


TikTok Guide

TikTok is a social media channel that is growing very fast. It has more than 3 billion downloads.

As a marketing agency that specialises in social media, we’ve put together our very own TikTok guide for you to use.

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).


Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.


Our Marketing Tips Infographic

Considering 2021 has been eventful with new trends and new marketing techniques arising we’ve made 2022 a lot easier for you!

We’ve put together our own marketing tips infographic especially for you to make your new year a little bit less stressful.

Download our FREE infographic here to find all of our best tips and watch your marketing rocket.


Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.


5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!


Start 2022 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!


Christmas fun with Dino Bounce!

It's Christmas Day so let's start with some fun - how far through Dino Bounce can you get?

Don't forget to share your score at the end with the hashtag #dinoBounce (our convenient Twitter button will do this for you)