SEO Basics that Every Business Owner Should Consider

Avatar for administrator administrator 28th March 2018 0 Comments

Search engine optimisation (SEO) is one of the most blogged about topics, not just by us but by so many of our fellow agencies and digital resources. Businesses big and small, serving all sectors, are continuously looking for ways to increase their search engine rankings and up their conversion rates, and as the lifeblood of business online, we don’t blame you.

In the spirit of getting your business better visibility online, searches for the latest SEO trends will have no doubt been done, but with that so many forget about the basics. Regardless of whether you’re an SEO newbie or a business owner that keeps the most recent developments in the world of optimisation at the forefront of operations, there are quite a few rudimentary steps that shouldn’t be overlooked but often are. Make your marketing as cost effective as possible and your climb online just as succinct and successful by taking noting of these top tips…

Start with your website

Whacking up a website isn’t the end of your online journey. If it isn’t already, your website should be optimised to spell out exactly what your company delivers to search engines and browsers alike. Googlebot’s spiders will be crawling your pages as we type but ensuring your pages and the content within is accessible and crawlable is important. Structured data certainly helps spiders to understand what each and every page across your site is there to do. Whilst on-page content, from text and images to other visuals and video, must also be clear and easy to understand.

Pay attention to crafting the right meta descriptions to ensure your website speaks volumes to not just search engines but new and existing customers. It’s not just your site content that matters, the speed in which your website operates is another defining SEO factor. Every second counts when it comes to impressing browsers. In fact, a measly 1 second delay in page response results in a 7% decline in conversions. Want further advice on improving website loading time? Here’s 4 steps to speed up your website.

Keywords are important

This may seem pretty obvious but keyword research is relatively under-resourced across many SMEs. We covered the importance of choosing the right keywords in a recent blog, whilst another also gave you access to the top keyword research tools that make finding the words and phrases that best describe your business even easier. Pouring plenty of time and resources into keyword research will definitely pay dividends, particularly when you incorporate these keywords and phrases across your website.

Optimise off-site too

Optimisation shouldn’t be restricted to your website, your business is likely to have many portals and marketing channels it frequents to increase customer reach further. Make sure those heavily researched, carefully selected keywords and phrases feature across all areas, including your PPC campaigns and social media profiles, to achieve the very best results for your brand.

Like this blog or think a friend could benefit from reading the top tips it contains? Share it across all the social networking favourites!

Square Media is Northamptonshire’s premiere Web Design & Marketing Agency experienced in developing effective content and marketing strategies for forward-thinking companies in the local area. Our team of specialists consistently deliver outstanding results working in a variety of areas such as Search Engine Optimisation, Social Media Marketing Consultancy, Pay Per Click (PPC) and AdWords Management amongst a wide range of other services.

Leave a Reply

Your email address will not be published. Required fields are marked *

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!

Interested?

FREE Social Media Calendar

Writing Social Media posts and blogs can often seem like a mountainous task - our free Calendar will help you to take the first steps.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.

DOWNLOAD NOW

FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!

BOOK NOW

Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!

DOWNLOAD NOW

FREE SEO Audit

If you looked at yesterday's SEO Guide and wondered where to begin, our FREE SEO Audit will help you to establish a baseline starting point by pointing out the areas that need to be worked upon.

We'll tell you the areas of your site that are underperforming and those that are doing well!

GET YOUR SEO AUDIT NOW

1 Page SEO Tips Guide

SEO can be a minefield for many businesses, but as long as you follow a logical process for each and every page of your website, things don't have to be such a slog.

Our FREE SEO Tips Guide gives a simple, bullet-pointed guide to the basic SEO necessities to make your site perform well in Google and other search engines.

DOWNLOAD NOW

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).

BOOK NOW

Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.

DOWNLOAD NOW

Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!

DOWNLOAD NOW

Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.

DOWNLOAD NOW

5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!

DOWNLOAD NOW

Start 2021 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!

DOWNLOAD NOW

Happy Christmas from Flappy Santa!

It's Christmas Day so let's start with some fun - can you guide our intrepid Santa through the Christmas obstacles?

Don't forget to share your score at the end with the hashtag #SquareSanta

PLAY NOW