How to Set Realistic Goals with Your SEO

Avatar for administrator administrator 8th March 2017 0 Comments

If you’ve read one of our other articles, you should now know a bit about why great SEO takes time, so in this article let’s discuss how to set realistic expectations. While it’s understandable that you want to achieve quick results – especially when you’re paying a good chunk of your money for them – it is usually unrealistic. You’ll find out time and again that better results occur when you take a slow and steady approach. Highlighted below are some actionable ways to set realistic expectations with your SEO expert.

  • Expect SEO to be a long game: when you consider SEO as a long-term play from the off, you’re giving yourself a head start and more likely to achieve success long term than give up a few weeks in because you aren’t seeing those drastic results. To further ground your expectations, remember that SEO works best when it is rooted in long-term goals. Link your SEO pursuits to other goals like driving more people to your website or making more sales by the third quarter of the year. Always remember that SEO works best when you tailor your expectations according to the particular site you’re trying to optimize.
  • Be ready to invest: great SEO is an investment of both resources and time. At the end of it all, you get from your SEO what you’re prepared to put into it. When you invest more time, effort, resources and thought into your SEO, what you’ll get from it is a compounding return at the end of the day. With this in mind, be ready to hire a great SEO team and work side by side with them to create a stout and long-lasting SEO strategy. Investing in your SEO strategy from the start will help it be more dynamic and efficient in the future.
  • Plan to re-evaluate your SEO frequently: Once again, SEO is ever-changing. This means that you can’t come up with a plan and keep it still for months or years to come. Alternatively, you have to re-evaluate your SEO on a yearly basis at least, although it will likely be more effective if you work on it quarterly or even monthly. For best results, set robust SEO goals at the start of your campaign and then hold meetings with your SEO team to re-evaluate these goals as you move through your strategy. In most cases, these re-evaluation meetings won’t lead you to completely overhaul your SEO strategy, but they may result in slight tweaks that can enhance the effectiveness of your SEO.
  • Maintain a clear line of communication: if you have selected a good SEO company, they would’ve already told you that they can’t guarantee instant results – If they have told you the opposite; RUN FOR THE HILLS! Once this foundation of trust, understanding and realistic expectations is laid, it becomes of utmost importance to maintain an open line of communication concerning measuring those expectations, paths to achievement, and the results achieved. The more open this line of communication, the more effectively you can work together to achieve steady and effective SEO strategy.

Great SEO Takes an Effective Long-Term Approach

Although SEO is not an overnight game, it is something that you and your team should strive to invest in as it provides compounding results when properly conducted. When you set realistic expectations and understand how and why SEO works the way it does, you can get the largest possible return on your investment (ROI) into search engine optimisation.

Wait... Before you go…

We're hosting a FREE WEBINAR on the steps you need to take to avoid failure and how to grow your business using digital marketing.

On the 25th May at 10:00 am

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!

Interested?

FREE Social Media Calendar

Writing Social Media posts and blogs can often seem like a mountainous task - our free Calendar will help you to take the first steps.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.

DOWNLOAD NOW

FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!

BOOK NOW

Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!

DOWNLOAD NOW

FREE SEO Audit

If you looked at yesterday's SEO Guide and wondered where to begin, our FREE SEO Audit will help you to establish a baseline starting point by pointing out the areas that need to be worked upon.

We'll tell you the areas of your site that are underperforming and those that are doing well!

GET YOUR SEO AUDIT NOW

1 Page SEO Tips Guide

SEO can be a minefield for many businesses, but as long as you follow a logical process for each and every page of your website, things don't have to be such a slog.

Our FREE SEO Tips Guide gives a simple, bullet-pointed guide to the basic SEO necessities to make your site perform well in Google and other search engines.

DOWNLOAD NOW

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).

BOOK NOW

Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.

DOWNLOAD NOW

Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!

DOWNLOAD NOW

Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.

DOWNLOAD NOW

5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!

DOWNLOAD NOW

Start 2021 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!

DOWNLOAD NOW

Happy Christmas from Flappy Santa!

It's Christmas Day so let's start with some fun - can you guide our intrepid Santa through the Christmas obstacles?

Don't forget to share your score at the end with the hashtag #SquareSanta

PLAY NOW