Should You Develop Your Own App?

Avatar for administrator administrator 4th July 2017 0 Comments

In today’s tech driven, mobile obsessed society, there is literally an app for everything. Whilst the mobile takeover was a huge and scary headline for many back in 2014, three years on, it is very much a reality. The number of mobile users globally has transcended the amount of people browsing via desktop, and for good reason.

We live in a world where everything is available on the go, so why shouldn’t your business? Many companies, of varying sizes and niches, have developed apps specific to their brands to reach their target audience, but for those yet to join the app-pidemic, the question is – is it really worth it?

A few stats to get us started…

The number of smartphone users is increasing daily – 80% of internet users own a smartphone – and with almost 2 million apps to choose from in the Apple App Store and even more (over 2.2 million) in Google Play, the number of applications available to this growing population is following the same upward trend.

Whilst the popularity of application use exploded as expected amongst 18- to 24-year-olds, usage is growing rapidly within other age groups, including 25- to 34-year-olds, 35- to 44-year-olds, 45- to 54-year-olds, and those aged over 55 years of age. This statistic alone is evidence that businesses can tap into their core demographic with app development, whatever the age of their target customer. All these statistics go without mentioning the use of tablets, which add further leverage for the development of business specific apps.

Is an app right for me?

As with any marketing investment, there are plus points and downsides to pursuing mobile app development for business. The cost implication is of course one factor that deters businesses from taking the plunge. Developers know the importance of mobile apps, and the development of such a platform is considered on par with the creation of a new website. However, as Google and other search engines favour a more user friendly experience and rank accordingly, making such an investment could generate enough leads (and more) to recoup the initial development cost.

With a mobile app, you will also discover a happier customer base thanks to the more convenient experience on offer. Many businesses enjoy improved customer loyalty and associated repeat business as a result. There are other ways to generate extra revenue through an app too, with many customers happy to pay a small fee for added convenience. A better user journey, especially throughout the checkout process, also means faster transactions for your customers, higher levels of conversion for you and also better recognition for your wider brand.

Top tips for business app creation

Creating a business app isn’t easy, and only by delivering real value and a great range of features can you rest assured that it is a beneficial investment for your business. There are many factors that go into successful app creation – from the correct addition of features and pushing of notifications to app testing and software maintenance – but by employing a professional you can make sure all these areas are handled successfully, a robust system created and an intuitive user experience embraced by all your target audience.

Finding better ways to connect your business with its audience is a vital part of proceedings for all. Keep an eye on our blog, take a gander at our social networks or pick up the phone and give us a call for further advice.

Leave a Reply

Your email address will not be published. Required fields are marked *

FREE Social Media Calendar

Writing Social Media posts and blogs can often seem like a mountainous task - our free Calendar will help you to take the first steps.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.

DOWNLOAD NOW

FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!

BOOK NOW

Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!

DOWNLOAD NOW

FREE SEO Audit

If you looked at yesterday's SEO Guide and wondered where to begin, our FREE SEO Audit will help you to establish a baseline starting point by pointing out the areas that need to be worked upon.

We'll tell you the areas of your site that are underperforming and those that are doing well!

GET YOUR SEO AUDIT NOW

1 Page SEO Tips Guide

SEO can be a minefield for many businesses, but as long as you follow a logical process for each and every page of your website, things don't have to be such a slog.

Our FREE SEO Tips Guide gives a simple, bullet-pointed guide to the basic SEO necessities to make your site perform well in Google and other search engines.

DOWNLOAD NOW

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).

BOOK NOW

Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.

DOWNLOAD NOW

Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!

DOWNLOAD NOW

Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.

DOWNLOAD NOW

5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!

DOWNLOAD NOW

Start 2021 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!

DOWNLOAD NOW

Happy Christmas from Flappy Santa!

It's Christmas Day so let's start with some fun - can you guide our intrepid Santa through the Christmas obstacles?

Don't forget to share your score at the end with the hashtag #SquareSanta

PLAY NOW