The Social Network Rundown 2018 – What’s the Smartest Route for Your Business? (Part 3)

Avatar for administrator administrator 11th March 2018 0 Comments

Social media marketing is the go-to tactic for so many, particularly those with tight budgets. Whatever your budget however, flexing your creative muscles and putting your brand out there socially is a strategy relied upon by businesses big and small, and can garner excellent results when done correctly.

As we’ve mentioned in part one and part two of our social network rundown, choosing the right platforms to showcase your brand and what it does best isn’t easy. There are just so many options available and whilst we’ve covered the most well-known networks, and their pros and cons, the lesser known social media platforms are well worth a look in too. Read on to discover the delights of the social networks that don’t immediately come to mind, and find out more about whether they’ll work for you.

Google+

Seen as something of a failure on the social network scene, Google+ is still being utilised by a number of users. Those looking to share visuals find Google+ particularly enthusing, with photography groups in particular thriving on this social network.

Just one photography group, Street Photographers, had 430,317 members as of March 2018, with each sharing a boatload of images every single day. As a whole, Google+ has 395,250,000 active members, with the average time spent on Google+ 3 minutes and 57 seconds according to Statistic Brain. Stats that make participating in the relevant communities/groups favourable for those looking to share niche visuals to promote their brand.

Tumblr

Tumblr is a social network that may not be considered one, but has tons of plus points for the right businesses. Again like Google+, Instagram – Love Instagram? Find more Instagram marketing tips here – and many social networks, visuals prosper here. Photos and GIFs do particularly well alongside its many blog posts. Known more as a blogging platform than a social network, the communities that surround well-regarded blogs are gold dust in the social media marketing world. You’ll face some stiff competition though; Statista reports that Tumblr users have generated more than 148 billion posts, content that attracts some 738 million unique visitors worldwide.

StumbleUpon

Another social network not seen as a social network. The official blog for story sharing, StumbleUpon now drives more traffic than Reddit. 754,701 websites have used StumbleUpon to date, and with its advertising opportunities mentioned in the same breath as Facebook Advertising, its popularity is predicted to increase steadily over the coming year, particularly as content marketing becomes more important than ever for increasing reach, boosting brand identity and enhancing conversion rates online. Sharing on StumbleUpon is an easy way of pushing your content even further afield. For more great resources for content sharing please read our top tools for content distribution.

Our Social Network Rundown series may have come to an end but we’re here if you need a little help with social media marketing. Contact us today to get started. Missed parts one and two? Check them out here and here.

Square Media is Northamptonshire’s premiere Web Design & Marketing Agency experienced in developing effective content and marketing strategies for forward-thinking companies in the local area. Our team of specialists consistently deliver outstanding results working in a variety of areas such as Search Engine Optimisation, Social Media Marketing Consultancy, Pay Per Click (PPC) and AdWords Management amongst a wide range of other services.

Leave a Reply

Your email address will not be published. Required fields are marked *

Wait... Before you go…

We're hosting a FREE WEBINAR on the steps you need to take to avoid failure and how to grow your business using digital marketing.

On the 25th May at 10:00 am

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!

Interested?

FREE January Content Plan

Writing Social Media posts and blogs can often seem like a mountainous task - our free January Content Plan will help you to take the first steps for the new year.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.

DOWNLOAD NOW

FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!

BOOK NOW

Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!

DOWNLOAD NOW

Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!

FREE BLOG POST TEMPLATE

TikTok Guide

TikTok is a social media channel that is growing very fast. It has more than 3 billion downloads.

As a marketing agency that specialises in social media, we’ve put together our very own TikTok guide for you to use.

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).

BOOK NOW

Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.

DOWNLOAD NOW

Our Marketing Tips Infographic

Considering 2021 has been eventful with new trends and new marketing techniques arising we’ve made 2022 a lot easier for you!

We’ve put together our own marketing tips infographic especially for you to make your new year a little bit less stressful.

Download our FREE infographic here to find all of our best tips and watch your marketing rocket.

DOWNLOAD NOW

Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.

DOWNLOAD NOW

5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!

DOWNLOAD NOW

Start 2022 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!

DOWNLOAD NOW

Christmas fun with Dino Bounce!

It's Christmas Day so let's start with some fun - how far through Dino Bounce can you get?

Don't forget to share your score at the end with the hashtag #dinoBounce (our convenient Twitter button will do this for you)

PLAY NOW