Email Subject Line Ideas to Help You Improve Your Open Rates

Avatar for administrator administrator 11th December 2018 0 Comments

The email subject line is the super important line of text that people first see when they receive your email in their inbox. This single line of text can be the difference between your email being opened and acted upon or getting sent straight to junk or deleted.

If your subject line fails to get the recipient to open the email, everything else you do doesn’t matter.

Here are 8 simple subject line ideas to help you improve open rates.

1. The urgency or ‘limited time only’ subject line

Your email subject line must inspire them to open your email NOW, and to do this you need to create a sense of urgency and convey the message that time is limited.

Some tactics that work well are providing a deadline within your subject line or tapping into the fear of missing out. However, make sure the urgency is relevant to the content of your email. Don’t create a deadline just to get them to click. This may just make them unsubscribe.

Example: “Hurry – sale ends midnight”

2. The personalised subject line

To improve conversions, email subject lines should always be tailored to the recipient so that they feel like it is an exclusive email. Personalising your emails using details like the recipient’s name, job title or hometown can create a sense of relevancy and make your email stand out from the rest.

Example: “Sarah, check out these hand-picked outfits just for you”

3. The discount or offer subject line

If there’s no benefit to the reader, chances are they won’t open your email. So, make it clear in your subject line that your recipient has something to gain from opening your email, and if so, what.

Example: “Get 20% off skincare this weekend”

4. The ‘how to’ subject line

The ‘how to’ subject line works well because it forces you to clearly describe the content of the email. By reading these subject lines, the recipient knows exactly what they are going to learn from opening the email.

By using a ‘how to’ subject that you know is relevant to your recipient and are much more likely to guarantee open rates.

Example: “How to get 99.9% of your emails opened”

5. The question subject line

Questions make great email subject lines because they get the reader to think about how the subject us relevant to their own life. It can also draw readers in especially if you’re asking a question you know is relevant to them…

Example: “Do you know why your website isn’t converting?”

6. The ‘why’ subject line

‘Why’ subject lines create a sense of curiosity. They convince readers that they should do something and offer compelling reasons for doing so.

Example: “Why nobody is liking your Facebook posts– and here’s what you can do about it”

7. The announcement subject line

Who doesn’t want to get the latest update or be invited to an interesting event?

Using words like “Introducing” and “New” in your email subject line gives the reader a feeling that your email contains new information that they are one of the first to hear about.

Example: “Be the first to see our new summer collection”

8. The funny subject line

A humorous subject line can really stick out among the dull emails populating recipients’ inboxes. Humour can put people in a good mood, which will likley increase the chances of them reacting more positively to your content.

Example: “Need a day at the beach?…”

Need help creating a new email marketing campaign or want to refresh your current one? Get in touch with us today and we will be happy to help.

Square Media is Northamptonshire’s premiere Web Design & Marketing Agency experienced in developing effective content and marketing strategies for forward-thinking companies in the local area. Our team of specialists consistently deliver outstanding results working in a variety of areas such as Search Engine Optimisation, Social Media Marketing Consultancy, Pay Per Click (PPC) and AdWords Management amongst a wide range of other services.

Leave a Reply

Your email address will not be published. Required fields are marked *

Wait... Before you go…

We're hosting a FREE WEBINAR on the steps you need to take to avoid failure and how to grow your business using digital marketing.

On the 25th May at 10:00 am

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!


FREE January Content Plan

Writing Social Media posts and blogs can often seem like a mountainous task - our free January Content Plan will help you to take the first steps for the new year.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.


FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!


Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!


Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!


TikTok Guide

TikTok is a social media channel that is growing very fast. It has more than 3 billion downloads.

As a marketing agency that specialises in social media, we’ve put together our very own TikTok guide for you to use.

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).


Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.


Our Marketing Tips Infographic

Considering 2021 has been eventful with new trends and new marketing techniques arising we’ve made 2022 a lot easier for you!

We’ve put together our own marketing tips infographic especially for you to make your new year a little bit less stressful.

Download our FREE infographic here to find all of our best tips and watch your marketing rocket.


Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.


5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!


Start 2022 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!


Christmas fun with Dino Bounce!

It's Christmas Day so let's start with some fun - how far through Dino Bounce can you get?

Don't forget to share your score at the end with the hashtag #dinoBounce (our convenient Twitter button will do this for you)