What is Guerrilla Marketing? + 5 of Our Favourite Examples to Inspire You

Avatar for administrator administrator 6th December 2018 0 Comments

Guerrilla marketing is an advertising tactic in which a company uses imaginative yet unconventional marketing tactics to promote a product, service or brand without the hefty budget. It is usually completed in public places such as city streets, shopping centres, parks or beaches to maximise its effects and attract a lot of attention from the public.

Guerrilla marketing is different to traditional marketing as it often relies on public interaction and is usually designed to create a memorable experience for the consumer. By creating this experience it will leave an impact on the consumer, hopefully urging the consumer to relay their experience to others or sharing their experience on social media.

Types of Guerrilla Marketing

There are several kinds of guerrilla marketing. Here are some examples of the most common types:

  • Viral – Viral marketing is a type of guerrilla marketing that consists of strategies that encourage individuals to pass on a marketing message to others.
  • Stealth – It refers to a deliberate act of entering, operating in, or exiting a market in a secretive manner. In stealth marketing, people get involved with the product without actually knowing that they are the part of an advertising campaign.
  • Presence – This is about making the business name recognizable and familiar by being visible daily.
  • Ambient – This tactic allows a business to create brand recognition without necessarily pushing their products.
  • Experiential – Experiential marketing aims to give you an experience and lets you interact with the product and associate your immediate emotional responses with that brand.

 

Some of the lower-cost, high impact guerrilla marketing tools you can use, include:

  • Stickers – Stickers are an inexpensive way to get your brand out there. You can give stickers away at events or even in the street or you can canvas specific locations with branded stickers to advertise a message or attract peoples attention.
  • Flash mobs – Flash mobs are a fun, upbeat way to generate excitement and usually take people by surprise. Having your brand featured on the t-shirts of the dancers will allow the audience to connect the event with your business,
  • Branded pens – Get pens with your brand and get a bunch of employees to spend a day in the city ‘accidentally’ leaving pens everywhere they go or give them out to the public in the street. People keep them and will remember your brand from seeing the pens everywhere they go.
  • Treasure hunts – Consider hosting a treasure hunt that takes people through your city or town and ends up at your business, or cover the treasures with your branding.

 

Our top 5 favourite examples of Guerrilla marketing:

  1. King Kong 3D Footprints Campaign

To build buzz for the new release of King Kong 3D, giant footprints were carved into the sand at popular beaches causing people to take to social media to share the images. The story made headlines and ended up all over social media.

  1. UNICEF Dirty Water Campaign

A vending machine was set up on the streets advertising dirty water. Instead of different varieties of flavoured water, it was in fact different varieties of diseases found in dirty water such as Malaria, Cholera, and Typhoid.

  1. McDonalds Urban Instalments

McDonald’s took advantage of common elements on the streets to showcase giant versions of their most popular products such as; french fries, chicken nuggets and coffee.

  1. Frontline

Frontline utilised a full floor space in a multi-level shopping centre. From the second level, customers could lean over the floor and look down on a giant dog which looked like he was scratching his ear. Ttaglineine was, “Get them off your dog”, and from the second floor, the people walking across the floor look like fleas irritating the dog.

  1. Coca-Cola Grip Campaign

To advertise its new “grip” bottle, Coca-Cola placed a static-charged ad at a bus stop, which would grip people’s clothing if they stood too near.

Need a little help to ensure your marketing efforts capture the attention of your audience? You’re in the right place, get in touch with our team today to discuss your requirements.

Square Media is Northamptonshire’s premiere Web Design & Marketing Agency experienced in developing effective content and marketing strategies for forward-thinking companies in the local area. Our team of specialists consistently deliver outstanding results working in a variety of areas such as Search Engine Optimisation, Social Media Marketing Consultancy, Pay Per Click (PPC) and AdWords Management amongst a wide range of other services.

Leave a Reply

Your email address will not be published. Required fields are marked *

Wait... Before you go…

We're hosting a FREE WEBINAR on the steps you need to take to avoid failure and how to grow your business using digital marketing.

On the 25th May at 10:00 am

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!

Interested?

FREE Social Media Calendar

Writing Social Media posts and blogs can often seem like a mountainous task - our free Calendar will help you to take the first steps.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.

DOWNLOAD NOW

FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!

BOOK NOW

Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!

DOWNLOAD NOW

FREE SEO Audit

If you looked at yesterday's SEO Guide and wondered where to begin, our FREE SEO Audit will help you to establish a baseline starting point by pointing out the areas that need to be worked upon.

We'll tell you the areas of your site that are underperforming and those that are doing well!

GET YOUR SEO AUDIT NOW

1 Page SEO Tips Guide

SEO can be a minefield for many businesses, but as long as you follow a logical process for each and every page of your website, things don't have to be such a slog.

Our FREE SEO Tips Guide gives a simple, bullet-pointed guide to the basic SEO necessities to make your site perform well in Google and other search engines.

DOWNLOAD NOW

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).

BOOK NOW

Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.

DOWNLOAD NOW

Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!

DOWNLOAD NOW

Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.

DOWNLOAD NOW

5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!

DOWNLOAD NOW

Start 2021 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!

DOWNLOAD NOW

Happy Christmas from Flappy Santa!

It's Christmas Day so let's start with some fun - can you guide our intrepid Santa through the Christmas obstacles?

Don't forget to share your score at the end with the hashtag #SquareSanta

PLAY NOW