We all know that social media can be an incredibly powerful marketing tool. It has the ability to help build brand recognition, makes staying in touch with your audience easy, and is also a great way to introduce new products and services to the market.

We know, there just aren’t enough hours in the day to manage it all, right?

Here’s 7 tried and tested social media tools that are easy to use, will save you a ton of time and make every step of the social media management process much easier for you.

1. Hootsuite

Hootsuite is a handy social media management tool that integrates with your social media accounts. It allows you to schedule posts in advance, engage with your followers, receive in-depth reports and measure your results, all in one place.

Hootsuite has a free plan with limited flexibility and offers increasingly broader versions which are relatively inexpensive.

2. Buffer

Buffer is a software application for the web and mobile, designed to manage social media accounts, by providing a platform to schedule posts to Twitter, Facebook, Instagram, and LinkedIn, as well as analyse results and engage with followers.

The free plan allows you to connect up to three social media accounts and schedule up to ten posts per profile. You also have the option to upgrade your plan to include additional features for a monthly fee.

3. Character Count Online

Character Count Online is a free online tool that lets you easily calculate and count the number of characters, words, sentences, and paragraphs in your text. You simply copy and paste your text into the counter and the character counter field will be instantly updated, displaying the number of characters and words in your text – handy when scheduling Twitter posts with the dreaded character limit.

4. Canva

Canva is a graphic-design tool website which uses a simple drag and drop format, suitable for both non-designers and professionals alike. From coupons and tickets to website ads and social graphics, you name it – you can create it, and with access to millions of free images and graphics, you can be sure you’re creating something unique for your social media or blog posts.

5. Bitly

Bitly is an URL shortening service, which simply means they take long URLs and shrink them into much smaller ones which can be great for helping meet that character limit, or just to make your social media post look more professional.

Bitly also has a built-in analytics feature, which allows you to see how many people clicked each short link you create, which is great for analysing the results of your social media marketing campaigns.

6. Sprout Social

Sprout Social is a multifunctional social media marketing tool that not only allows you to schedule posts for all your social media accounts but also provides detailed analytics, so you can track metrics, and even a social listening platform to better understand how your demographics use your platforms of choice.

And since Sprout Social also comes in the form of a handy app, it will allow you to easily manage your social media accounts from anywhere!

7. Grammarly

Grammarly is an online platform that automatically detects potential grammar, spelling, punctuation, word choice, and style mistakes in writing. Grammarly’s algorithms flag potential issues in the text and suggest context-specific corrections. It is available via a browser extension or as a handy app for both iOS and Android, and a premium service is also available for a monthly fee.

Using Grammarly will save you heaps of time on proofreading social media and blog posts and will also give you peace of mind that your content reads well and looks professional.

Need a dedicated social media marketer to take care of everything for you? From profile setup and strategizing to content creation, scheduling and reporting, we’ve got you covered. Get in touch today.

Square Media is Northamptonshire’s premiere Web Design & Marketing Agency experienced in developing effective content and marketing strategies for forward-thinking companies in the local area. Our team of specialists consistently deliver outstanding results working in a variety of areas such as Search Engine Optimisation, Social Media Marketing Consultancy, Pay Per Click (PPC) and AdWords Management amongst a wide range of other services.