The Best Christmas TV Adverts of 2020

Avatar for Matthew Matthew 10th December 2020 0 Comments

It’s that time of the year again: the big brands release their Christmas adverts in a bid to compete for the top spot for the UK’s greatest festive ad.

In this post, you can watch the brand-new festive releases from the biggest brands and retailers including the much-anticipated John Lewis advert.

Here’s the best of the 2020 releases so far…

John Lewis: Give a Little Love (of course)

Absolutely no surprise here. You can bet your bottom dollar that any article, video or review about the best Christmas TV adverts, will feature a John Lewis advert somewhere.

Might we be right in saying that John Lewis pretty much started this whole Christmas TV ad battle?

The year’s ad is inspired by the ‘kindness’ of the British public during the COVID-19 pandemic and is made up of nine short stories, each depicting an act of kindness.

Disney: From Our Family to Yours

Get your tissues ready for this one. Disney’s first-ever Christmas ad tells the story of the super special bond between a grandmother and her granddaughter who both share the same love of Disney.

We challenge you not to cry.

McDonald’s: Inner Child

This ad follows a mum and her son as she tries to connect with him, while he’s experiencing those ‘typical teenage’ years and just wants to act cool.

Cue the McDonald’s drive-thru trip…

Long story short, the trip brings our the inner child in the mum and the son, and they have a giggle and a cuddle over the McDonalds.

Although the ad is fantastic, the real star of the show is the song; Becky Hill’s version of “Forever Young” originally by Bob Dylan.

The campaign marks the fourth year of #ReindeerReady.

Argos: Book of Dreams

A fun one.

This ad hooks us in with a nostalgic scene of two sisters looking through the Argos catalogue who then circle a magic set they wish to receive for Christmas – something we can all relate too… we all did this, right?

Once the two sisters receive their magic set, the ad takes us through the journey of make-believe that the sisters have created, demonstrating the amount of joy and fun a present can give a child on Christmas day.

This TV ad by Argos really brings back the feeling of intense excitement that we all felt as children on Christmas day.

Amazon: The Show Must Go On

Amazon’s ‘the show must go on’ Christmas advert is one we can all relate to. We have all have to give up something we love this year due to the pandemic, and 17-year-old French ballet dancer Taïs Vinolo is no exception.

Their message this year is that although Christmas will be very different this year,  we can still celebrate – with the help of Amazon, of course.


A humble ad that focuses on giving at Christmas, referencing the difficult year the country has had due to COVID-19.

The ad follows two young brothers who stand outside their local Co-op store, singing a rendition of Oasis’ song, ‘Round Are Way’, in a bid to lift the spirits of their local community.

This uplifting advert shows us that everyone can do their bit to spread some festive cheer this Christmas, even if you only have a guitar and your little brother to hand.

We later discovered that these two brothers are in fact real-life brothers, which made it all the more heart-warming.

Lidl: Big on a Christmas You Can Believe In

This year, Lidl went for something a bit different, and we applaud them!

Their latest advert begins like most traditionally do, by panning over a snow-covered town with piano chords playing in the background. However, a few seconds in, the ad takes a different turn.

The tongue-in-cheek ad features a playful parody that makes fun of some of the overused and unrealistic terms and scenes other retailers use in their festive ads.

Listen out for them – We particularly like the Kevin The Carrot dig and the line, “emotional gravy” (sorry Aldi).

It’s safe to say that it wouldn’t really feel like Christmas without the annual battle for the best-most-emotionally-heart-warming Christmas advert on TV.

Do you have a favourite? Let us know!

Wait... Before you go…

We're hosting a FREE WEBINAR on the steps you need to take to avoid failure and how to grow your business using digital marketing.

On the 25th May at 10:00 am

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!


FREE January Content Plan

Writing Social Media posts and blogs can often seem like a mountainous task - our free January Content Plan will help you to take the first steps for the new year.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.


FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!


Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!


Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!


TikTok Guide

TikTok is a social media channel that is growing very fast. It has more than 3 billion downloads.

As a marketing agency that specialises in social media, we’ve put together our very own TikTok guide for you to use.

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).


Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.


Our Marketing Tips Infographic

Considering 2021 has been eventful with new trends and new marketing techniques arising we’ve made 2022 a lot easier for you!

We’ve put together our own marketing tips infographic especially for you to make your new year a little bit less stressful.

Download our FREE infographic here to find all of our best tips and watch your marketing rocket.


Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.


5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!


Start 2022 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!


Christmas fun with Dino Bounce!

It's Christmas Day so let's start with some fun - how far through Dino Bounce can you get?

Don't forget to share your score at the end with the hashtag #dinoBounce (our convenient Twitter button will do this for you)