Search engine Optimisation (SEO) is a wonderful thing…if you know what you are doing.

To be successful with SEO, you must use the right tools. Here we reveal our top SEO tools to help manage, maintain and improve your websites rankings.

SEMrush

SEMrush can help you carry out keyword research, track which keywords your competitors are using, runs an audit of your website and search for backlinking opportunities amongst other things.

Google Search Console

Google Search Console is an assortment of tools that can help you understand how search engines view your website, allowing you to monitor and maintain the performance and status of your website. Google Search Console will send you alerts if it identifies errors on your website so you can amend them to avoid being penalised by search engines.

Screaming Frog SEO Spider

Screaming Frog is a handy desktop programme that can be installed on your computer and works by crawling your website, analysing your onsite SEO and identifying any SEO issues such as duplicate pages, duplicate content and broken links, providing a report of any problem areas so you can quickly work on fixing them.

Google Analytics

This is a free and easy to use tool that everyone needs to be using, whether you’re an SEO novice or no-it-all. Google Analytics offers an insight into your website’s performance, where you can improve, and how you can improve it.

Moz Pro

Moz Pro is a brilliant tool which helps you to manage all of your SEO requirements, all under one roof. Moz enables you to research keywords and identify the most and least competitive keywords for your business, and it will also suggest the best keywords to target to help you get ahead of your competitors. There’s also a free trial available for those who are curious to check it out!

Google Ads Keyword Planner

To use this tool you will need to have a Google Ads account which only takes a few minutes to set up. With Google Ads Keyword Planner you can look up keywords and determine how competitive they are and find new long-tail keywords to target. You can also view historical forecasts and metrics for keywords you are currently using. While this is mainly a tool for PPC campaigns, we still believe it’s a useful tool for SEO purposes.

Ahrefs

Ahrefs is an advanced SEO backlink checker and competitor research tool. Ahrefs analyses your website checking that your backlinks are legitimate, then it analyses your competitors’ websites to identify where they are getting their backlinks from.

Raven Tools

Raven Tools is a collection of SEO tools enabling you to create reports for SEO, backlinking, PPC and social media by pulling data from the most common tracking tools such as Google Analytics, Google Search Console and Facebook analytics. You can also track keywords, look at backlinks, track competitors and many more features!

You can schedule these reports to be sent out to you daily, weekly or monthly.

Yoast SEO

Yoast is a simple to use plugin that can be used with any WordPress website, including blogs and e-commerce websites. Yoast SEO works by integrating with …. Using a simple traffic light system to if the content you have created is search engine friendly, providing a list of alternative suggestions so you can correct it before it goes live.

If you’re looking to start pushing your business more online, whether it be through Search Engine Optimisation or another one of our many services that we offer – simply get in touch and we’d be happy to help!

Square Media is Northamptonshire’s premiere Web Design & Marketing Agency experienced in developing effective content and marketing strategies for forward-thinking companies in the local area. Our team of specialists consistently deliver outstanding results working in a variety of areas such as Search Engine Optimisation, Social Media Marketing Consultancy, Pay Per Click (PPC) and AdWords Management amongst a wide range of other services.