In a increasingly cutthroat world, staying ahead of your competitors online is of the utmost importance, especially if you’re a small local business. With more people searching and shopping online, making sure your business ranks well for the keywords that mean the most to you is something you should be prioritising as a business.

As we work in SEO, we want to explain why it’s such an important tactic for big and small businesses alike. So we’ve created a list of why we feel SEO is important.

SEO is more accurate than traditional marketing

Say you’ve just commissioned a TV advert, while its reach will be high, how accurate is your ad going to be? As those people aren’t actively searching for your product, or service. Whereas with SEO, if someone lands on your website from an Organic Search listing, they are already more valuable than someone who just watched your TV advert, as they are actively searching for your industry.

SEO isn’t as expensive as other forms of marketing

With so many different ways to market your business, it can be a challenge just choosing which marketing avenues to prioritise. You can pay for immediate exposure with Pay Per Click advertising, but it can be quite costly. SEO, while slower than other forms of marketing, is virtually free if you have the knowledge to implement it. Even if you’re not sure what exactly you’re doing, hiring an SEO agency such as ourselves is only a fraction of the cost of one TV or Radio advert.

A Good User Experience

SEO is all about making it easier for your users to find your website. Whether that’s by optimising your page content and making things easier to find, or by regularly adding new content to your site. Having a stale website dis-encourages your users to use your site as they can see you’re not that bothered about keeping it up to date, so why should they bother enlisting yours services or buying your products?

You Can Learn More About Your Customers

Setting up Google Analytics and analysing the data that it produces, can give you a much better idea of the type of people who are visiting your site and what actions they take and the pages they go to. So you may realise your product or service is resonating with a certain demographic which you weren’t aware of.

Page 1 is Where You Need to Be

It is common knowledge that if you’re not on Page 1, chances are, people won’t find your site. This is still true, so you need to make sure you’re on top of optimising your site and ranking in the top positions for the keywords which mean the most to your business. This doesn’t just mean Google, as other Search Engines such as Bing and Yahoo are still used by millions of people across the world.

SEO is an on-going process and due to that, it can be quite time consuming. So if you’re serious about doing SEO make sure you have someone dedicated to managing your SEO.

At Square Media, we’re SEO experts, so if you’re struggling with your rankings, or need someone take the reigns of your SEO campaigns, we’re more than happy to help. Our team of in-house experts can help you understand where you’re going wrong and launch your SEO campaign into the stars! Get in touch with us today or read about our SEO services.