Are you still struggling to crack the code on how to increase traffic to your website? Well, we have compiled 11 useful tips to help do just that…

Ensure your site is fast

If your website takes an age to load, you can guarantee that your bounce rate will be sky high. Make sure that your pages are as optimized as possible, including images, and make use of a reliable service to help identify performance issues with your site speed. The faster your site loads, the better for you and your customers.

Promote on social media

Anytime you have a new blog post on your website, share it on your social media networks to get your audience to head over to your website. It’s also beneficial to have a link to your website on your social media profiles and utilise the social bar on your website to make your social networks easily accessible for your users.

Use email marketing

Email marketing is still a highly effective method you can use for increasing website traffic. Regular business emails are a great way to stay in touch with your customers. By sharing snippets of your blog post or new product with a clear call-to-action you can encourage interested readers to your website.

Write eye-catching headlines

Developing attractive content is a critical start to driving more traffic to your website, but if your content isn’t highlighted by a compelling headline, most readers will overlook it and gravitate to other posts with a more eye-catching title.

Optimise content with keywords

Ensure you’re making the most of your content by optimising it for search engines. You should include relevant keywords to help your blog posts and site rank higher.

Include engaging images

You want to take advantage of every aspect of your content to ensure that all components are working towards the end goal of driving traffic to the site.

Create images with compelling, keyword-rich text to increase your chances of being discovered through search engines and also to use for promoting your website on social media.

Implement schema data

Although implementing schema data on its own won’t necessarily increase traffic to your website, using schema data will make it easier for search engine crawlers to find and index your pages.

Be hot on Google analytics

One of the most useful tools you can use to boost your SEO is Google Analytics. Google Analytics can provide a lot of data related to the performance of your website. You can also use it to identify areas that need improvement, areas that are doing well, and areas that need your attention.

Refresh old content

If you have outdated content on your website, refresh it and bring it up to date. Make a habit of setting dates in your diary to go through your site and update old content. This will tell Google that it needs to crawl your site again, adding another indexed page to your website and another opportunity to appear in search engine results. It doesn’t take much effort, but it can help send powerful relevancy signals to Google.

Optimize your site for mobile

With less and less people using desktop devices to access the internet, having a site that isn’t optimized for mobile means you’re going to be losing out on a large amount of traffic.

Guest blogging

Not only should you post regularly on your own website, but you should also aim to get them published as guest blogs on other sites. By including your website link, you can drive traffic through to your website. It is also beneficial to accept guest blogs to your website, this way your readers will be able to receive fresh content from a different perspective.

Want to increase traffic to your website? Contact us today to see how we can help.

Square Media is Northamptonshire’s premiere Web Design & Marketing Agency experienced in developing effective content and marketing strategies for forward-thinking companies in the local area. Our team of specialists consistently deliver outstanding results working in a variety of areas such as Search Engine Optimisation, Social Media Marketing Consultancy, Pay Per Click (PPC) and AdWords Management amongst a wide range of other services.