Top 5 Email Marketing Tips

Avatar for administrator administrator 23rd October 2018 0 Comments

If you’re thinking about incorporating an email campaign into your marketing plan, or you are currently sending out emails that are producing poor results, then you may need to reconsider your email marketing approach. Below we have outlined our top 5 best practices and tips to help you make the most of your email marketing campaigns.

Make it personal

Personalising your email for each recipient can improve open rates and click through results. Whenever possible, add personalisation to your emails by addressing the recipient by their name. Most popular email tools now allow you to use shortcodes that will be replaced with the recipient’s name once the email has been sent.
Another personal element you can add to your email is to write as if you are writing personally by speaking directly to them by using ‘you’ and signing off the email with your own name so that the reader knows that the email is coming from a real person.

Create an enticing subject line

Your subject line will make or break whether recipients open your email or delete it. It’s the first thing that users see so you need to use a subject line that readers just have to open. Come up with an honest, compelling subject line meant to grab the recipients attention and use your subject to show the benefits of reading your message without overselling it.

Avoid spam filters

If you want your email to be read and acted upon, you need to ensure your email avoids the spam folder of your recipients, as this can have a negative impact on your deliverability rates. Follow the following steps to avoid spam filters:

– Have a clear “unsubscribe” link in all your emails.
– Keep your lists up to date.
– Avoid trigger words such as, “promotion”, “limited time”, “amazing”, “cheap”, “free” and “now”.
– Use a limited number of images in the body of your email.

It also helps to make sure you have received permission from the recipient to send them emails. Make sure you include a double opt-in form to ensure the recipient has subscribed to receive emails from you. It’s also helpful to remind recipients why they are receiving your emails e.g. “you are receiving this email because you subscribed to our mailing list”.

Be mobile friendly

More and more people are opening their emails on mobile devices, so you need to ensure your email is optimized for mobile and automatically fits all screen sizes.
Make sure the design and layout of the email work well on the mobile screen as some designs don’t look great or work very well on smaller screens, which can put a customer off and in turn, reducing your click-through rates.
Just like your website, your email load time matters as well, so ensure your email isn’t filled with too many links or images as this can slow downloading speed.

Test, test, and test again

Never send an email without ensuring that every aspect of it is working correctly, this includes all links, images, and buttons. Double-check that your messages look the way you want them to by sending a test email to yourself – something that most popular email tools allow you to do. Ideally, send a test email to a variety of email platforms to ensure they will be uniform and working properly whichever platform your recipient uses.

Need help creating a new email marketing campaign or want to refresh your current one? Get in touch with us today and we will be happy to help.

Square Media is Northamptonshire’s premiere Web Design & Marketing Agency experienced in developing effective content and marketing strategies for forward-thinking companies in the local area. Our team of specialists consistently deliver outstanding results working in a variety of areas such as Search Engine Optimisation, Social Media Marketing Consultancy, Pay Per Click (PPC) and AdWords Management amongst a wide range of other services.

Leave a Reply

Your email address will not be published. Required fields are marked *

Wait... Before you go…

We're hosting a FREE WEBINAR on the steps you need to take to avoid failure and how to grow your business using digital marketing.

On the 25th May at 10:00 am

Wait.. Before you go…

We're hosting a FREE WEBINAR on Why HR and Marketing have to run hand-in-hand

On the 6th May at 10:30am

Wait.. Before you go…

We're Crunching the Numbers on the 2021 Budget in our next Webinar!


FREE January Content Plan

Writing Social Media posts and blogs can often seem like a mountainous task - our free January Content Plan will help you to take the first steps for the new year.

With our Calendar, you'll be writing Social Media posts like a pro in no time! Plus, check out our blog for monthly tips & Social Ideas.


FREE Marketing Consultation

Our clients tell us that their number one headache isn’t in selling their products or services, recruiting staff or keeping up to date with their industry; it’s the age-old problem of marketing their business!

Whether you need help with marketing planning, web/graphic design, content writing, blogs and social media help, SEO & PPC reviewing or a combination of all of the above, book your FREE no-obligation marketing consultation with Steve now!


Our FREE Secret Links

Most agencies won't tell you, but a lot of the tools they use on a day to day basis are actually FREE!

We've put together a handy guide to the free tools we use every day to make our lives easier - and we're giving it to you!


Perfect Blog Post Template

A frequently updated Blog is one of the best ways to create extra content for your website; it also keeps your visitors coming back regularly, attracts new visitors and Google loves fresh content!

But did you know that how you structure your blog post can make all the difference?

Download our FREE Blog Post Template to see how to make your content stand out from the crowd!


TikTok Guide

TikTok is a social media channel that is growing very fast. It has more than 3 billion downloads.

As a marketing agency that specialises in social media, we’ve put together our very own TikTok guide for you to use.

FREE HubSpot Consultation

At Square Media we specialise in helping businesses to make the most of their inbound and outbound promotional opportunities – working as a HubSpot CRM Partner we can help you to automate and analyse your business to the nth degree.

Why not let one of our HubSpot experts have a quick chat with you and get you started with a FREE account – no obligation, no pressure and no hard sell tactics (it’s not our style).


Image Size Cheat Sheet

When it comes to Social Media, visual content always works better than just text. But it's a bit of a headache keeping on top of all of the sizes you need to use to get the best from each channel.

Download or print our handy Image Size Cheat Sheet and keep it by your keyboard, so you know what size image to use whatever the situation.


Our Marketing Tips Infographic

Considering 2021 has been eventful with new trends and new marketing techniques arising we’ve made 2022 a lot easier for you!

We’ve put together our own marketing tips infographic especially for you to make your new year a little bit less stressful.

Download our FREE infographic here to find all of our best tips and watch your marketing rocket.


Get your Guide to Google Ads!

Everyone knows that SEO is important to any website, but often we forget about the power of paid Google Ads.

It needn't cost the earth, can be targeted well and can bring in business easily from Day 1!

Our FREE downloadable Google Ads Guide will help you to hit the ground running.


5 Killer Marketing Emails!

One of the most valuable tools in your online arsenal is your email/newsletter subscription list, yet it’s one of the ones that is most easy to ignore.

Simply put, if someone has signed up to your email list, they have given you permission to contact them, and how you use the first few emails that you send can be the deciding factor in whether they stay on your list and eventually become a customer, or hit the unsubscribe button so fast that you never get a chance to pitch your business.

So let’s look at 5 killer e-marketing email types, what they do and how to use them!


Start 2022 as you mean to go on!

Every great marketing campaign starts with the basics of getting your brand focused and clear.

Use our free brand guideline template to ensure that your brand is consistent across all of your content!


Christmas fun with Dino Bounce!

It's Christmas Day so let's start with some fun - how far through Dino Bounce can you get?

Don't forget to share your score at the end with the hashtag #dinoBounce (our convenient Twitter button will do this for you)