8 Marketing Tips for Small Businesses
Want to start marketing your small business but not sure where to start? Here are 8 quick and effective marketing tips that you can start using today to help market your business.
1. Get your website right
A great place to start is to ensure you have an updated, easy to navigate website that is mobile-friendly and has a modern, clean design. Start by doing a webpage speed test and check that all of your website links are working correctly and directing to the right pages.
2. Use email marketing
Email marketing is a great way to build credibility, engage with new subscribers and maintain relationships with your existing customers. It’s also a cost-effective way to strengthen brand recognition and extend your reach.
3. Research your competitors
Perform searches for keywords related to your business or industry. Visit your competitors’ websites and check out their social media channels to establish what marketing strategies they are using and what people are saying about them.
4. Use social media marketing
Social media is one of the most powerful tools that you can use to market your small business. Find out what platform your target market uses and engage with them. Social media platforms can help small businesses keep in touch with customers, make announcements, and offer promotions; not forgetting – its free!
Blogging not only increases opportunities for targeting keywords that are relevant to your site, but it also increases your chances of appearing in search engine results. Blog about topics that are relevant to your business and it’s industry to increase your chances of appearing in search engine results.
6. Turn your customers into brand advocates
Your online reputation as a small business owner could be the deciding factor when a prospective customer is looking at your website or social media profile. It is important to explore your existing customer base and encourage satisfied customers to advocate on your behalf by providing a reliable written review or testimonial.
7. Attend networking events
By investing your time in attending networking events you will get the chance to meet and engage with other like-minded business people who could possibly serve as future business leads or mentors. Take the time to introduce yourself to people and ask them questions to make a good first impression.
8. Track your progress
Analytics data provides a great amount of useful information related to your website, such as where your visitors come from, their movements, and how much time they spend on your site. Google Analytics is one of the most popular tools for tracking the success of your site, and it’s free.
Need a little help to ensure your marketing efforts capture the attention of your audience? You’re in the right place, get in touch with our team today to discuss your requirements.
Square Media is Northamptonshire’s premiere Web Design & Marketing Agency experienced in developing effective content and marketing strategies for forward-thinking companies in the local area. Our team of specialists consistently deliver outstanding results working in a variety of areas such as Search Engine Optimisation, Social Media Marketing Consultancy, Pay Per Click (PPC) and AdWords Management amongst a wide range of other services.