A great way to attract and increase quality, organic traffic to your website is Search Engine Optimisation, however, there are many common SEO mistakes businesses make when optimising their website. So, to ensure you don’t follow suit, avoid these 4 common mistakes…

1.  Keyword stuffing
Many business owners foolishly believe that if they jam pack their most important keywords into every single page on their website, they will somehow convince Google to rank their site better in searches. Sadly, this practice has the opposite effect as stuffing keywords into your content may cause search engines to register the content as spam; damaging your SEO performance.

These days, the focus is very much on creating high-quality content that addresses users’ needs, interests or problems, so relevant, niche keywords should be organically present within the text where possible.

2. Choosing the wrong keywords
Determining your focus keywords should be the first step in creating your SEO strategy, however, it’s easy to think that you should focus on the keyword phrases that everyone is searching for.

If you want to be highly ranked by Google then you have to make sure that you’re using the right keywords for every page on your website. Try opting for more specific keywords and phrases and you will increase your chances of appearing and ranking in search results related to them.

3. Forgetting that faster is better
SEO optimization is not only about content and keywords. It’s also about the quality of your website, particularly its performance and its user experience. A fast-loading speed site will improve the experience of the users who come across it which will have a great impact on reducing your bounce rates and increasing your conversion rates.

4. Not optimising for mobile devices
With more people now browsing the web and searching for products and services on the go rather than from their desktops, it goes without saying that if you want to attract visitors to your site, then it needs to be mobile-friendly. By failing to make this simple change, you are potentially driving visitors away and maybe even pushing them towards a competitor.

A great way to test if your site is mobile friendly is to use Google’s mobile-friendly test.

If you’re looking to start pushing your business more online, whether it be through Search Engine Optimisation or another one of our many services that we offer – simply get in touch and we’d be happy to help!

Square Media is Northamptonshire’s premiere Web Design & Marketing Agency experienced in developing effective content and marketing strategies for forward-thinking companies in the local area. Our team of specialists consistently deliver outstanding results working in a variety of areas such as Search Engine Optimisation, Social Media Marketing Consultancy, Pay Per Click (PPC) and AdWords Management amongst a wide range of other services.