5 Tips on running email campaigns

Whether it is copywriting or contact list writing, when it comes to email marketing there is always something new to learn and improve on. As a result of this, it is easy to see why marketers & business owners with limited time & resource struggle to keep with the email marketing…

However, at Square Media, we are here to help and that’s why we have listed our top 5 tips on running email campaigns!

One of the fundamental keys to successful email deliverability and engagement in 2020 is set to be the quality of your email content. Forget about sending multiple email campaigns in a week as no one likes to be bombarded with constant promotional messages and the outcome will be a high level of unsubscribes.

Instead, focus on writing emails that your subscribers are interested in reading. Always ensure your campaigns provide value to the subscriber’s day!

In a world where many of us are reading emails on our phones, it is pivotal that your emails are mobile responsive. Your email must respond to the type of screen (Desktop, Tablet, Mobile) that your user is using and subsequently render accordingly to provide a friendly user experience.

The last thing your subscriber wants, or needs is to have a difficult time reading your emails, ultimately one negative experience and the customer loses total faith in your brand!

Accessible content looks set to be a hot topic for email marketing in 2020. Email accessibility effectively means having content that can be accessed by visually impaired subscribers using voice assistants & screen readers.

There are a few things that you can do to make sure your emails are accessible:

• Make sure your content is short & concise. Use bullet points, short sentences & avoid difficult words.
• Use headers so that screen readers can figure the hierarchy of text.
• Provide helpful descriptions in the alt tags of any images.
• Choose a font, layout & colours that make the email as readable as possible!

Personalising your email for every recipient will improve open rates, engagement rates & click-throughs. Write your email as if you are writing personally to one person by using the recipients first name, speaking directly in the first person using words such as ‘you’ & sign off with your name rather than your corporate brand name so the subscriber knows the email is coming from a real person!

To go that one step further you can further personalise by utilising data to tailor the email to what content the recipient engages with, creating more impactful emails as pivotally you are sending more relevant messages!

By including links to social media accounts in your email with social sharing buttons, this allows you to further promote your email and allow subscribers to share your content to generate new leads and ultimately allows you to access a greater audience than those already subscribed to your list.

These are our 5 top tips with running email campaigns, from personalisation to utilising your emails to be mobile-friendly, what is evident is it’s easy to get confused.

So, if you need any help with running email campaigns, get in touch with us today; there is a cup of tea waiting for you!